2020年9月16日 星期三

On Tech: ‘Good enough’ rules the world

The success of TikTok and Netflix shows that if you have enough eyeballs, mediocrity is totally OK.

‘Good enough’ rules the world

Delcan & Company

During a pandemic, it’s great to have Amazon, Netflix and TikTok at our fingertips. And their success shows that good enough is plenty good.

Maybe you’ve heard that old saying: Content is king. The idea is that must-have, exceptional entertainment, information and technology rule the land. I’m not sure this was ever true, and it’s definitely not now. What rules instead is “good enough.”

Amazon might not have that one thing you want to buy, but it’ll have five other things that are perfectly fine substitutes. Good enough is why I recently sat through multiple episodes of a bad old television series. Good enough is why Apple is combining multiple not-must-have digital services into one. Netflix, TikTok and YouTube are powerhouses of the good enough economy.

They have a small amount of great stuff and lots of perfectly fine stuff, and they package it in a convenient and affordable way. That’s useful.

The power of good enough is underappreciated, I think, because it seems like an insult. It’s admitting that mediocrity is OK. But it is!

The good enough economy does, however, speak to the balance of power between those who create stuff and the gatekeepers that distribute it.

The internet made it easier for people everywhere to show the world the music they created, the cat toys they made in their spare time or the entertainment they shot on an iPhone. But because anyone can create anything, it’s hard for any one thing to get attention.

ADVERTISEMENT

That’s why companies that can assemble mass numbers of people in one place — Facebook, Amazon, YouTube, Netflix and others — have become our kings. They are Harry Potter-like sorting hats organizing the sea of entertainment, information and products.

If you draw enough eyeballs to one place, each individual movie hit, online celebrity or star video gamer matters less. If the video app TikTok didn’t have Charli D’Amelio, one of its biggest draws, some of her fans would freak out. But most of them would be happy with everything else that’s still there.

Did “Tiger King” get a lot of attention and eyeballs on Netflix because it’s amazing TV, or because Netflix made it front and center to its 200 million subscribers? When one of the world’s most popular video game stars couldn’t thrive outside a hugely popular video game website, it showed that the companies that assemble an audience can outweigh the draw of a superlative star.

I don’t want to underplay the draw of superstars and must-have programming. The National Football League might single-handedly be keeping the American television industry alive, for example. Some individuals are singular content kings.

ADVERTISEMENT

But mostly, for companies that assemble big numbers of people and make it easy for all of us, the aggregate wins over the individual. A lot of good enough is better than a little perfect that is most likely hard to find or costs extra.

The funny thing about online life is that two poles exist. The good enough economy sits opposite the “passion economy,” which Ben Smith, the media columnist for The New York Times, wrote about recently. Digital services like Patreon and Substack give musicians, podcasters, drawing teachers or newsletter writers a chance to make a living from a relatively small number of passionate fans.

So content does rule, sometimes. And so do the websites that amass an audience of billions with stuff that’s good enough.

If you don’t already get this newsletter in your inbox, please sign up here.

ADVERTISEMENT

Apple’s midlife crisis

Companies don’t just try to sell us what we need or want. They also try to sell us what they need us to buy.

On Tuesday, Apple talked up a dizzying array of products, including new and upgraded versions of the Apple Watch, iPad and combinations of monthly subscriptions to things like Apple’s music service and new Apple-created virtual fitness classes.

Apple now has approximately 1,031 things for sale — you know, approximately many of them added in the last few years.

To understand why, you need to know that Apple is having a midlife crisis.

Popularizing the smartphone was a gold mine for Apple. It still is. But the mine is slowly running out of gold. Around the world, smartphones are becoming basic necessities like refrigerators, and fewer people are excited to rush out every year or two and buy another $1,000 iPhone.

This is fine. But it’s not fine for Apple. This company pretends it doesn’t care about money, but yeah it does. And companies like Apple have to make more money year after year, which is harder to do when the gold mine starts to run out of gold.

So if Apple struggles to sell more of what had been a relatively small number of precious products, one solution is to make way more products. Something for everyone.

That may help us understand why Apple until 2018 typically released one new iPhone model each year — and it now has four. It’s why over the last few years, Apple also started to make television series, sold news and video game subscriptions, offered a credit card, pitched a home speaker and is experimenting with combining its online subscriptions.

A lot of this stuff might be great — or (COUGH, COUGH) good enough. And we want companies to come up with new ideas. But when you see these products, also imagine Apple whispering, “Please buy more things from us.”

Before we go …

  • Yoga teachers versus a conspiracy theory: Some yoga instructors and other people interested in wellness are concerned that the QAnon conspiracy theory is gaining traction in their community. My colleague Kevin Roose explained in a new feature called “Daily Distortions” that QAnon supporters using the language and sensibility of a New Age healing workshop helped broaden the conspiracy that falsely claims that a cabal of satanic pedophiles and cannibals runs the world and wants to undermine President Trump.
  • It’s easy to snark, but Kim K is powerful: Celebrities including Kim Kardashian West and Leonardo DiCaprio said they would protest what they see as inaction by Facebook against misinformation and hate speech by not posting on Instagram or Facebook for 24 hours. An organizer said this celebrity freeze was one step in a broader pressure campaign against Facebook, wrote my colleague Kellen Browning. Others called it an ineffective performative gesture.
  • Maybe singular stars do top “good enough”? My colleagues have a fun and thoughtful set of short essays all about how the internet fractured and remade what it means to be famous. Academics and geologists are famous. Nail artists and hedgehogs are stars. And you can vote for the most relevant celebrity. (Academics are leading right now.)

Hugs to this

We all — including this raccoon — deserve to hug a teddy bear. (Thanks to my colleague Liam Stack for finding this one. Yes, there is literally a hug in today’s “Hugs to this.”)

We want to hear from you. Tell us what you think of this newsletter and what else you’d like us to explore. You can reach us at ontech@nytimes.com.

If you don’t already get this newsletter in your inbox, please sign up here.

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for On Tech with Shira Ovide from The New York Times.

To stop receiving these emails, unsubscribe or manage your email preferences.

Subscribe to The Times

Connect with us on:

facebooktwitterinstagram

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

The New York Times Company. 620 Eighth Avenue New York, NY 10018

Misinformation is “Its Own Pandemic” Among Parents

Here’s how to push back on social media and in person.

Misinformation is ‘Its Own Pandemic' Among Parents

Ariel Davis

In January 2019, Scott Weiner, a California State Senator, introduced what he thought was an L.G.B.T.Q. Civil Rights Bill. At the time, California law gave judges discretion on whether to put a 19-year-old man on a sex offender registry if he had vaginal sex with a 16-year-old girl, but if that 19-year-old man had anal or oral sex with a 16-year-old boy, he would automatically be registered as a sex offender. Weiner’s bill sought to fix that discrepancy by giving the same discretion to judges over oral or anal sex offenses. Sex with any minor would be a crime in the state of California if this bill passed.

According to Weiner’s communications director, Catie Stewart, the bill was moving through the legislature with little fanfare or opposition until this summer, when a mom with tens of thousands of followers on Instagram got wind of a politically motivated misrepresentation from earlier in the year — one with the headline “California lawmakers introduce bill to protect pedophiles who sexually abuse innocent kids.” She then posted about it, and encouraged her followers to contact Weiner’s office to complain.

This mom is anti-mask, against vaccines and promotes QAnon-based conspiracy theories about pedophilia — specifically that Democratic elites are running secret pedophile rings. When her anti-bill Instagram post went viral, it reached many parents who were not her direct followers and who were not affiliated with QAnon.

“They’d share it on their grids, and they’d share on their stories. They were fully unaware it was false information,” she said. “They weren’t really hard-core QAnon people — I don’t know if they’d know what QAnon was.” They just saw that there was a bill appearing to protect pedophiles and were understandably horrified. Weiner’s official Instagram was bombarded with thousands of comments and D.M.s, ranging from upset to violent. “#SaveTheChildren seemed to be the way in for many people,” Stewart said.

Since the bill passed on Sept. 2, the torrent of comments and D.M.s have become “a monsoon.”

As my colleague Kevin Roose pointed out in August, the SaveTheChildren hashtag began as “a legitimate fund-raising campaign for the Save the Children charity,” a 100-year old nonprofit dedicated to improving the health of children around the world. But since the pandemic began, that hashtag has been hijacked by QAnon followers spreading conspiracy theories about rampant pedophilia.

ADVERTISEMENT

In the motherhood and wellness online space, #SaveTheChildren has been successfully distanced from the more extreme elements of QAnon, said Kathryn Jezer-Morton, a doctoral researcher in online motherhood at Concordia University in Montreal. Mom-fluencers pushing essential oils and nontoxic cleaning products aren’t, say, posting about how pedophiles are murdering children and harvesting their blood to stay forever young — they’re merely posting photos of themselves at rallies against child-trafficking.

“No one wants to take a public stance for child trafficking,” Jezer-Morton said, especially on Instagram, where “posi-vibes” are encouraged, so these posts go unchallenged, and can spread quickly. It matters because people can follow these hashtags down the rabbit hole of QAnon and become radicalized. And at this moment, parents may be particularly vulnerable. “It’s a really hard time in our country,” said Stewart. “People are suffering, there’s massive unemployment,” and becoming an activist against something as disgusting as child trafficking may be a way to make sense of the chaos.

“What most of us don’t realize is how entrenched people can get in these beliefs very quickly,” said Joan Donovan, the Research Director of the Shorenstein Center on Media, Politics and Public Policy who studies online extremism and disinformation campaigns. In the worst-case scenarios, these beliefs can lead adherents to potentially harm people, as Annie Kelly explained in an op-ed about moms for QAnon, and the F.B.I. labeled conspiracy theories including QAnon a new domestic terrorism threat in 2019.

Since July, at least three reality-TV-star moms with over four million Instagram followers collectively have posted about #SaveTheChildren, including incorrect information like the statistic that “300,000 American children a year will be lured into the sex trade,” a figure that has been thoroughly debunked.

ADVERTISEMENT

If you’re active on social media, you may have seen a fellow parent share some of this information. So how do you go about pushing back against the falsehoods? I asked three experts to weigh in.

If it’s someone you know, talk to them privately. Start by asking broad questions about their posts, like, “What is this about? Can you explain it to me?” said Mike Rothschild, a conspiracy theory researcher and the author of “The World’s Worst Conspiracies.” You’re trying to gather knowledge about their beliefs in a non-adversarial way. “You don’t want to try to debate or debunk, it makes them think they’re right,” he said. Just ask questions and get them to explain it to you. “Get them to do the thinking,” said Rothschild. “You can’t reason someone out of a fringe belief,” but you may be able to get them to see their logic isn’t holding up.

Approach the subject with kindness and empathy. Paul Offit, M.D., the director of the Vaccine Education Center at Children’s Hospital of Philadelphia who talks to parents who have encountered vaccine conspiracy theories, said that “I am sympathetic to the fact that it’s hard to see your kids injected with a biological fluid,” he said. “I can see when people would be worried about that.” So try to engage with what your friend is really afraid of if they are posting a lot about child trafficking. Are they scared of their child getting kidnapped? If so, why?

You have to be willing to meet them where they are without calling them “crazy” or dismissing them out of hand. “Even feigning interest in the conspiracy in order to find out what their real pain point or fear is that they’re trying to address in their lives, may give you info on how to reach them as they’re getting more and more involved in this,” Donovan explained.

ADVERTISEMENT

Acknowledge when someone is not open to a discussion. If your friend is so deeply into the QAnon world that they cannot have a civil discussion about their beliefs, “Let them know you love them, that you’re here for them,” but then drop it, said Rothschild — you can’t “talk somebody out of a belief that they want to have.”

If it’s someone you don’t know personally, respond with facts. If someone is repeating misinformation, say, in a Facebook mom group, you can gently push back with a link to correct data, said Donovan. It’s appropriate to respond, “‘I don’t think this discussion has a place here,’ and potentially link to some of the reporting going on,” she said. If that misinformation is anti-Semitic or anti-Muslim, as many of QAnon-related conspiracies tend to be, you should report those posts to either the moderator or the social media company, Donovan said. “It’s important to use the tools available on the platform to get these posts removed.”

Catie Stewart ignored all the Instagram messages that were abusive or contained threats of violence toward her or Sen. Weiner, but she said she had a decent success rate responding to constituents who were just misinformed. “You helped pass a law in California for pedophiles, basically,” one parent initially wrote to Weiner’s account over Instagram D.M., which Stewart shared with me. “As a mother, I need a clear understanding of what the laws that are being passed actually mean."

Stewart wrote back to this woman with a link to a USA Today story that fact-checked conspiracies about the bill, and made it clear California was not legalizing pedophilia. “OK, thank you for clearing that up. My heart literally dropped thinking that this would be something California would do,” the mom replied.

“It’s really important that if you see someone in your life spreading this, you explain to them the truth in a really kind way,” Stewart said. “Sometimes it’s not going to work, but whoever you can get to, it’s one more person who is not going to spread this." Misinformation is “its own pandemic.”

P.S. Follow us on Instagram @NYTParenting. Read last week’s newsletter, about how the pandemic is a mental-health crisis for parents. If this was forwarded to you, sign up for the NYT Parenting newsletter here.

Tiny Victories

Parenting can be a grind. Let’s celebrate the tiny victories.

When my toddler wakes in the night, she insists that she will not be OK unless I sit with her and hold her hand until she falls back asleep. I convinced her to try to fall asleep alone for 10 minutes, and if she was still awake I’d come back to sit. She doesn’t know how long 10 minutes is. I never had to come back. — Erin Sattenfield, North Carolina

If you want a chance to get your Tiny Victory published, find us on Instagram @NYTparenting and use the hashtag #tinyvictories; email us; or enter your Tiny Victory at the bottom of this page. Include your full name and location. Tiny Victories may be edited for clarity and style. Your name, location and comments may be published, but your contact information will not. By submitting to us, you agree that you have read, understand and accept the Reader Submission Terms in relation to all of the content and other information you send to us.

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for NYT Parenting from The New York Times.

To stop receiving these emails, unsubscribe or manage your email preferences.

Subscribe to The Times

Connect with us on:

facebooktwitterinstagram

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

The New York Times Company. 620 Eighth Avenue New York, NY 10018