2020年12月11日 星期五

On Tech: Give virus alert apps a shot

These Google and Apple apps work and aren’t stealing all your data. More people should use them.

Give virus alert apps a shot

Irene Suosalo

Some state health authorities are giving Americans the option to get notified on their smartphones if they spent time near someone who later test positive for the coronavirus. This technology is not a magic fix, but it’s a promising pandemic-fighting tool — which most people aren’t using.

My colleague Jennifer Valentino-DeVries recently wrote about the effectiveness and shortcomings of these virus exposure alert notifications. She spoke with me about what’s behind the technology, and why she’s comfortable with it after years of warning about privacy-invading apps.

Shira: Do these coronavirus exposure technologies work?

Jen: They’re not even remotely as effective as ample virus testing with fast results, widespread use of masks and people keeping their distance from one another.

But the point of the alerts is to notify everyone an infected person may have interacted with as quickly as possible so they can stay away from other people and get tested. We have some data, including from Arizona and Switzerland, that these technologies can correctly notify those who have been exposed to infected people. If you combine effective testing, masks, contact tracing by humans and these automated exposure alerts, you can make a big impact.

(Here’s more on how these alerts work and how to find them for your state.)

Then why are so few people using these apps?

When I started my reporting, I thought the answer would be relatively simple: After years of privacy invasions, people concerned about the government or companies tracking them would just say no. But it’s more complicated.

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Certainly some people distrust the government and technology companies. People are also wary of contact tracing by humans. But a big issue is that many people don’t know these apps exist, and not all states have actively promoted them.

And in surveys, a significant percentage of Americans say they wouldn’t use these apps even if they were 100 percent effective at stopping the pandemic and securing people’s privacy.

You write about the creepy ways we’re tracked through our phones. Now you’re saying yes to government and corporate surveillance?

This particular tech from Apple and Google is so well designed that I’m not sure I would even call it “surveillance.” It isn’t collecting location data or data from your contacts, and information about your network isn’t stored by the government or a tech company. It relies on Bluetooth to detect which phones have been near one another for more than a few minutes. But apps that don’t use this Apple and Google technology may be more intrusive.

California rolled out its exposure alert system on Thursday. How does it work?

Like a few other states, California is using the technology called Exposure Notifications Express from Apple and Google. The companies push notifications to everyone’s phones to encourage people to download the health department’s exposure notification app or change the phone’s settings to turn on the technology.

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The notifications make a difference. States can relatively quickly get up to 20 percent of the population to participate in the alert system, which is a good start. In states that have made their own apps without notifications or other promotions, usage tends to be lower.

What are the shortcomings?

Exposure apps are most effective if people have good access to testing and relatively rapid turnaround for results — within minutes or a day. That means we’re back to where we’ve always been in the United States, which is that there’s no cohesive national strategy and testing is terrible in most places.

What do these virus exposure apps tell us about technology?

These apps are a crazy symbol of how tech companies are supplanting government functions. Apple and Google aren’t doing virus testing, but with these exposure technologies they designed the system, essentially created apps for governments and in some cases said no to countries and states that tried to build apps using more privacy-invading coronavirus technologies.

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Words fail the Airbnb boss. And me.

What happened this week with the initial public stock offerings of Airbnb and DoorDash makes no sense. Truly.

The values of both companies shot through the roof — to the point where even Airbnb’s chief executive was almost at a loss for words in a television interview on Thursday.

I cannot explain exactly why Airbnb is now among the world’s most valuable companies, despite bleeding cash and seeing its travel bookings decline during the pandemic. DoorDash is likewise not a slam dunk winner, as its stock price might suggest.

Some of this is simply the mechanics of supply and demand. Airbnb and DoorDash, like many companies going public, chose to sell only a small number of shares. And it appears that many people wanted to buy those shares, so the price kept going up. Simple.

Except it is not normal for the methodical process of determining a company’s initial stock price to be undone by people willing to pay double or more what professionals decided companies like Airbnb and DoorDash were worth.

There are other factors here, as my colleague Erin Griffith explained. Steps taken by the Federal Reserve to prop up the U.S. economy this year — and well before — made it more appealing for people to pour money into investments that can drastically increase in value. (That means they can also drastically decrease in value. Bitcoin, tech start-ups and shares of newly public companies definitely count as risky.)

Bloomberg News also mentioned other financial changes this year that may have contributed to the zeal to buy Airbnb and DoorDash shares, such as the increase in relatively inexperienced people using stock-trading apps like Robinhood. But honestly, I don’t know what’s happening.

More young companies are going public soon, and maybe there will be sanity. But it’s hard to ignore the disconnect between a climbing U.S. stock market in 2020 and young tech bosses becoming gazillionaires, while many Americans are struggling to the point where they are shoplifting food. It really makes no sense.

Before we go …

  • Airbnb vs. local restrictions: The Wall Street Journal wrote about city-by-city fights in the United States to restrict short-term home rentals, which some neighbors believe are contributing to housing shortages or making their communities less safe.
  • Data is not neutral truth: The technology researcher Deborah Raji wrote for MIT Technology Review about the ways that bias in health care, education and law enforcement becomes encoded in software used in those areas, further reinforcing the bias. My colleague Cade Metz also has written about artificial intelligence technology that learns from hateful human language and then likewise shows bias and hate.
  • Atlanta! It’s “where some of the internet’s most important creators are living and working today,” my colleague Taylor Lorenz writes. And she said that Atlanta’s internet creative community is different from other hubs for online talent: Many of the influencers are Black and they’re trying to reverse a gap in funding for Black internet stars.

Hugs to this

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2020年12月10日 星期四

On Tech: The Facebook lawsuits explained

Regulators accuse Facebook of buying up rivals. Here’s what this means for us and Big Tech.

The Facebook lawsuits explained

Roy Terhorst

WELP, Wednesday was intense. The U.S. government and more than 40 states sued Facebook for illegally crushing competitors and demanded the company undo its acquisitions of Instagram and WhatsApp.

This is going to be a noisy and long legal mess, as my colleagues Cecilia Kang and Mike Isaac wrote in their article. Let me try to help us understand what’s happening by posing five questions:

1) What’s the argument from the government and from Facebook?

There’s a legal reason Instagram and WhatsApp are at the heart of the state and federal lawsuits. Trying to reduce competition by purchasing rivals is an explicit violation of America’s antitrust laws. That’s exactly what government lawyers say Facebook did and will keep doing.

The tricky thing, however, is that the government had given Facebook permission to buy Instagram and WhatsApp in 2012 and 2014. Facebook’s argument is that it’s unfair for government officials to try a do-over now, and that Facebook made Instagram and WhatsApp better than they could have been on their own.

Mike and Cecilia also wrote about why this case will be difficult for the government to prove.

2) How will the lawsuits affect people who use Facebook?

Lawsuits like this might take years to resolve. Your experience with Facebook, Instagram, WhatsApp or Messenger won’t suddenly be different tomorrow.

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The more immediate impact from this legal fight could be subtle changes to these social apps because Facebook has one eye on its court cases.

Already, Facebook is working to make messaging features in multiple apps blend together more seamlessly behind the scenes, which could make a breakup more difficult. It’s also possible that Facebook might hold off on new acquisitions or change features in development to avoid hurting the company’s legal arguments. I doubt it, though.

(Read my DealBook colleagues’ take on the Facebook battle, and help them — and me! — solve a mystery in the federal government’s lawsuit. Also, DealBook has a rundown of a virtual panel it convened for experts to discuss the future of Big Tech.)

3) Related: Will this hold Facebook back?

One unknown for all of the tech superstars — whether they’re being sued or not — is if the recent extra attention on everything they do will change them forever.

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In an interview last year, Bill Gates said that if Microsoft had not been “distracted” by government antitrust lawsuits that started in 1998, his company’s Windows — and not Google’s Android — could have been the world’s most popular smartphone system. Gates was reflecting a common view among company executives of the time that the lawsuits made Microsoft more cautious and as a result the company missed chances to go in new directions.

Gates was engaging in some revisionist history, but it is possible that Google, Facebook, Amazon, Apple or even Microsoft again could alter their behavior because they’re bogged down by court cases or worried about looking like bullies.

Apple probably would not have cut some of the commissions it charges app developers if its business partners hadn’t been saying the company has an unfair monopoly. Companies fearful of unwanted scrutiny could also change things we like about their products and services.

4) Why is this happening now?

Some government officials had tough words for Facebook on Wednesday. But they ignored two important points: They are suing Facebook only after years of their failures to restrain its power and because there is now political will to do so.

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The Federal Trade Commission is the same government agency that was pilloried last year for extracting a manageable fine from Facebook and requiring privacy policy changes at the company with uncertain benefits for those of us who use the company’s apps. The same agency approved the acquisitions of Instagram and WhatsApp.

And the F.T.C., Congress and other government authorities have done little to rewrite rules of the internet to protect Americans’ privacy, restrict corporate power or decide how to balance freedom of expression online with safety for all. Maybe hard-to-win lawsuits against Google and Facebook wouldn’t have been necessary if the government had acted sooner.

What’s changing now is that elected officials and other people in government are united in their frustration with America’s tech superpowers and more willing to call for sweeping changes.

5) What happens next?

Lawyers. So many lawyers.

One thing that nags me about both the Google and Facebook antitrust lawsuits is that people who want to change these companies, the internet and the American economy sometimes see the lawsuits as catchall fixes.

But antitrust cases, even if they’re successful, won’t necessarily address all the various and sometimes inconsistent grievances many people have with those two companies or Big Tech over all.

That doesn’t mean these lawsuits won’t change anything. They might! I certainly have concerns about unfettered and unrestrained giant technology companies, and I’m glad government officials seem willing to think differently about how to take on this challenge. The status quo isn’t working.

No matter what happens with the Facebook case, there is no going back to more carefree times for the tech giants. In world capitals, courtrooms and among the public, we are wrestling with what it means for a handful of rich tech companies to influence our lives, elections, economies and minds.

The feelings about the tech superpowers have changed forever, and it’s bound to affect the companies and us.

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Before we go …

  • I cannot express how abnormal this is: On its first day as a public company, the stock price of the unprofitable food delivery company DoorDash soared, and the company is now worth more than Chipotle, KFC, Pizza Hut and Taco Bell combined, my DealBook colleagues wrote. On the heels of Airbnb’s initial public offering, its stock price appears likely to go through the roof, Bloomberg News wrote. I will remind you that there is still a pandemic raging that has cratered the U.S. economy and hurt many businesses and people.
  • Antigovernment organizing in Cuba via WhatsApp and Facebook: The relatively recent widespread availability of internet access on Cubans’ cellphones has led to instances of people posting videos of police encounters and other examples of citizens openly confronting their government, my colleagues reported. The existence of such protests in Cuba is rare, my colleagues said, but may not result in lasting change.
  • Wow, people wear headphones in the shower? Lauren Dragan from the Wirecutter told me this months ago and I didn’t believe it. But The Wall Street Journal writes about people ruining their Apple AirPods headphones by intentionally or unintentionally wearing them while bathing. Two people The Journal interviewed said they protected their AirPods with a shower cap.

Hugs to this

May you have the level of joy of this parrot at the veterinarian. (Thanks to my colleague Astead Herndon for sharing this one.)

We want to hear from you. Tell us what you think of this newsletter and what else you’d like us to explore. You can reach us at ontech@nytimes.com.

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