2021年2月3日 星期三

On Tech: Amazon without Jeff Bezos

Amazon has reimagined entire industries. What happens next to the $1.7 trillion company?

Amazon without Jeff Bezos

Illustration by Alvaro Dominguez, photo by Kyle Johnson for The New York Times; Getty Images

Amazon is Jeff Bezos. The company is built on his ideas and ideals, and its strategy reflects his numbers-obsessed brain. Bezos is the oracle behind a set of principles and mechanisms that govern his company. They are called "Jeff-isms" for a reason.

Now after 27 years, the company's founder is taking the Bezos out of Amazon. The company announced on Tuesday that Bezos would hand off the chief executive job in a few months. He will still have a hand in Amazon's big decisions, but this is the end of an era for Amazon and a milestone in the technology industry that worships founders — Bezos most of all.

Here are a few thoughts about what happens next:

First, a moment of appreciation. In 1994, Bezos was a Wall Street finance nerd who bet that the internet would be a big deal and that books were the best place to get started. To put it mildly, he was right. And then he was right again a lot after that.

The company he made in his image is worth $1.7 trillion, or more than four Walmarts. Amazon reimagined what shopping means, remade industries from groceries to computer chips, hired people at a rate likely unmatched in history and is feared in just about every industry on the planet. Bezos himself is an internet meme and tabloid fixture, the subject of fascination and obsession in corporate boardrooms and (some days) the world's richest person.

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It was a stunning first-quarter century for Amazon. But being Bezos was bound to get messier. Like other Big Tech companies, Amazon is confronting tough questions about whether the company cheats to stay on top, takes more from the world than it gives and is seeding a generation of subpar jobs.

It's AWS time. I'm going out on a limb but here goes: Amazon's most disruptive force is not in shopping but with Amazon Web Services, the 15-year-old cloud computing business that has been led since it started by Amazon's next chief executive, Andy Jassy.

Most people never use this behind-the-scenes technology, but it is the railroad tracks on which the online world chugs along. AWS popularized a novel model of computing that effectively lets anyone rent the digital power and expertise of Amazon.

This course that Amazon charted remade how internet services and corporate technology operate. Without AWS, there would be no iPhone age.

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With Jassy in charge of Amazon, AWS could become even more important to the company. Already, the business is responsible for nearly 60 percent of Amazon's profits before taxes. And Bezos predicted years ago that AWS revenue could surpass that of Amazon's e-commerce business. (It's not even close yet.)

Sucharita Kodali, an e-commerce specialist at the research firm Forrester, told me that Amazon might now focus even more on AWS and fighting its muscular competitors in cloud computing, as well as technology-heavy parts of the company like digital advertising and hardware gadgets. It might focus less on groceries or fashion. "C.E.O.s have favorite children," Kodali said.

Bezos is still a power on the throne but … Bezos isn't going to sit at home and eat potato chips. His new job title starting this summer, executive chairman of the board, implies that he's still going to play a big role in the company, and Amazon said that he would have a hand in major decisions. Jassy is steeped in Bezos's brand of Amazon, and institutions often have inertia that persists no matter who is in charge.

But make no mistake: This is a changing of the guard, as my colleague Karen Weise wrote. Companies don't stay the same when their founders stop being in charge. Amazon might still be Bezos's company, but I would bet it gets less so over time.

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(Read more on the Amazon news from my friends at the DealBook newsletter, and Kara Swisher in The New York Times Opinion section.)

Goodbye or the long goodbye? There are two ways to hand off the C.E.O. job: The former boss sticks around — at least for a while — to smooth the transition and provide advice, or he disappears. Amazon is doing the former, as did Disney and Oracle. Uber did the latter and Microsoft has done one of each.

It's hard to know which path is best, but founders do cast a long shadow. Arguably, Google suffered when its co-founder Larry Page stuck around for years as an amorphous boss above bosses after he gave up the C.E.O. post in 2015. When Satya Nadella took over at Microsoft, it looked like his predecessors, Steve Ballmer and Bill Gates, would still have a hand in decisions. It was better for him and Microsoft that they quietly stepped back instead.

Why now? Bezos is so widely admired that he has been able to dabble in side projects like space travel, buy a newspaper, grab a role in a "Star Trek" movie, play competitive badminton and run Amazon however he wished. (One of those I made up.) Bezos says he wants to devote more attention now to futuristic projects and his other interests, but Elon Musk has done that and stayed the C.E.O. of Tesla.

Amazon with Bezos at the helm has been one of the world's most ambitious companies — and in my mind the most interesting one. It's a window on nearly every industry, the economy and the future of jobs. Amazon definitely won't turn boring just because Bezos won't be C.E.O. anymore. But it's also hard to predict what a less Bezos-y Amazon will become.

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Before we go …

Hugs to this

River otters slithering in the snow have cranked the cuteness gauge up to infinity.

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Why Your Kid Wears Shorts in Winter

While you freeze in cold weather, they have a secret weapon.

Why Your Kid Wears Shorts in Winter

By Jessica Grose

Dani Choi

The past three weekends, I have found myself shivering on the concrete of local playgrounds, because of my least favorite pandemic-related cultural change: outdoor children's birthday parties in subarctic temperatures. I never thought I would miss the acrid smell of the dirty carpet at Brooklyn's finest indoor bounce house emporium and mediocre pizza dispensary, but I really, really do. At least I didn't have to wear a parka and two sweaters inside.

Despite at least two more months of frigid weather here in the Northeast, I will persist, because my kids are so happy at these birthday parties — and they are also not cold. Their little heads get sweaty under their hats and they end up unzipping their jackets, as my husband and I watch, huddled together for warmth.

Part of the reason they're not cold is obvious: They don't stop moving. "They jump up and down while we are just standing there," said Dr. Francesco Celi, chair of endocrinology, diabetes and metabolism at Virginia Commonwealth University. But there's also an anatomic reason that kids don't feel as cold as adults tend to, and it has to do with the amount of "brown fat" that babies and children have.

Brown fat is "a specialized fat, whose primary role is to generate heat," said Dr. Michael Symonds, professor emeritus at the University of Nottingham in England, who has studied brown fat's role in energy balance. A gram of brown fat produces 300 times more heat than any other tissue in the body, Dr. Symonds said.

It is concentrated in the neck area, and it starts generating heat when babies are born to help them adapt to the weather outside the womb. Infants need this highly efficient little internal furnace because they don't have enough muscle mass to shiver, which is an action that helps regulate body temperature for children and adults.

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"Brown fat is one of the critical mechanisms for the survival of newborns," Dr. Celi said. It also plays an important role for hibernating animals, as it helps them stay warm while they are asleep, and they use white fat — a less heat-efficient fat — for fuel. As the science writer Roxanne Khamsi put it on Twitter, brown fat helps you produce heat, while white fat just makes your jeans stop fitting.

The proportional amount of brown fat a person has decreases as they get older, Dr. Symonds explained, which is part of why adults feel colder than children seem to, and why you're always fighting with your 8-year-old who refuses to wear a hat. Though he was careful to point out that the perception of cold is fairly complicated, and brown fat is only one part of it. For example, women are generally thought to have more brown fat than men do, Dr. Symonds said, though women tend to be more sensitive to cold (which is why women sometimes need a blanket to combat office air conditioning).

Brown fat is also not static. You can build up your brown fat by spending more time in the cold. A study of Finnish lumberjacks was the first to find that outdoor workers who spend time in the cold have more brown fat than office workers, and Dr. Celi has done research that shows sleeping in cooler temperatures (66 degrees, in his study) may also increase your levels of brown fat.

So, I guess the good news is that if I keep going to these birthday parties, my body might adapt to the cold. Or, maybe I just need to invest in one of those wearable sleeping bags.

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