2021年4月14日 星期三

On Tech: We don’t need tech infomercials

Technology has moved beyond staged product events. We should, too.

We don't need tech infomercials

Kiel Mutschelknaus

It's time to end the elaborate staged events that are essentially infomercials for new technology products.

You probably know the ones I'm talking about. Steve Jobs or the current Apple boss, Tim Cook, paces a dark stage and holds up a shiny slab of circuits to an enthralled audience. Apple on Tuesday teased a planned (virtual) event next week to do the stage-pacing thing for the latest iPads.

Mary Kay-style demonstrations for the 400th edition of an iPad are clearly not the most serious problem in technology or the world. Most people will never even watch these things, thank goodness. But they are an example of how we and tech companies don't stop enough and ask: Why does it have to be this way?

Apple's influence has spread these staged product launches — and they are mostly overhyped and unnecessary. Elon Musk does them for Tesla cars and brain implants. Media companies have borrowed this trick for hourslong presentations for their plus-sign video streaming services. An infomercial about a website is really a step too far.

The Jobs-esque product demonstrations are also an unintentional signal of how tech companies see their customers. To them, we are blobs with wallets that can be persuaded by the Silicon Valley equivalents of a fast-talking guy on TV hawking a mop.

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My biggest beef with these elaborate infomercials is that they're at odds with what technology is now. It's no longer confined to a shiny thing in a cardboard box. Technology now is the stuff that we don't necessarily notice — smarter software that alerts us to hazards while we drive or tech that gives small businesses the power of Amazon. It worms its way into our homes and lives, for better or worse.

Technology is also one of the most powerful forces in the world. And yet tech companies continue to hold product launches with the manic energy of an industry desperate to get noticed.

What's the alternative? Well, Microsoft on Tuesday published a blog post that described the latest model of its Surface laptop and other products. Spotify also posted on its website about its new experimental gadget that's like a modernized car stereo remote.

The posts explained what the products were, and that was it. Maybe you've heard the line, "This meeting should have been an email?" Microsoft and Spotify showed that most product launches should be a blog post and a two-minute video.

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I'm not the first person to write that the staged tech product events that Apple spread everywhere need to go. Even I've written about it before.

This is old hat for Apple, too. And on Tuesday it did what it has done forever: It released an intentionally vague message about what is expected to be a canned webcast presentation. This achieved its goal. People who care about technology talked about it.

And of course, that's one reason these tech Tupperware parties endure: They get attention. (At least they do for Apple.) Journalists like me are a big part of the problem, too.

But we can just quit doing this. The Microsoft and Spotify products seemed to get noticed and written about on Tuesday even without a two-hour hype machine.

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These product launches are a stale habit festering long after it's ceased being useful. It shows a lack of imagination from companies that are supposed to be imaginative and a disrespect for us, the customers. It doesn't have to be this way.

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Before we go …

  • Bitcoin is real now. Congrats/I'm sorry: Coinbase, which lets people buy and sell Bitcoin and other cryptocurrencies, is listing its stock publicly on Wednesday. My colleague Erin Griffith explained what Coinbase is, and why its stock listing is a validation for cryptocurrency believers. (I'll have a conversation with Erin about Coinbase in Thursday's newsletter.)
  • Is Facebook doing more harm than good? The Guardian has been publishing a series of articles about the ways that Facebook is abused by world leaders in countries such as Honduras, Mongolia and Azerbaijan to mislead and manipulate their own citizens. It's a familiar tale of Facebook both giving citizens a voice and silencing them.
  • Planning vacations is going to be exhausting: My colleague Brian X. Chen has a special pandemic edition of how to use tech to prepare for a trip. You'll probably have to navigate the virus testing rules of your destination and digital documentation for vaccinations.

Hugs to this

Let's all look at some pretty fish on the Monterey Bay Aquarium kelp forest video feed.

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Other People’s Kids Are Annoying

How to enforce house rules when you've got company.

Other People's Kids Are Annoying

Sarah Mazzetti

Because I am a parenting columnist, fellow moms and dads will often whisper off-the-record complaints to me. A recurring issue in the pandemic era has been how much they really do not enjoy their children's friends. I have heard elementary school kids called names that are unprintable in this fine family newspaper. That's because parents are beyond frustrated with the second-graders in their home who would, for example, prefer to lie down on the floor, shouting, rather than sit attentively during distance learning.

To supplement hybrid school schedules and shuttered after-school programs, some parents have adopted a cooperative care system, where families trade off hosting a group of children on remote learning days. This means these parents are spending more hours with other people's children than they ever have before.

Granted, when your kids have play dates, you're responsible for other people's children and may even be called on to discipline them. But these cooperative care situations can be uniquely challenging. For one, most parents don't have experience teaching groups of children. They also may not be particularly close with the other parents, which makes it difficult to discuss conflicts as they arise — and many have to get their own work done while the kids are doing online school. "The magic of school doesn't just happen, as parents are finding out," said Amanda Marsden, a kindergarten teacher in Cape Elizabeth, Maine.

With a few months left of the school year, I spoke to a child psychologist, a teacher and a learning expert about how to maintain some kind of order with other people's children, even when your personalities clash.

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Set expectations. All three experts I spoke to said that parents should be clear about what the schedule is and what behavior you hope to see at the start of each day, whether it's a remote school morning or a long trip to the park. "Being explicit and direct is kind of a must," said Katharine Hill, a learning specialist and educational therapist based in New York.

It's also worth acknowledging that each family has its own unique micro-culture, and what is expected in your house may not be what's expected in their homes. "It's a little bit of a misnomer that you have to have consistent rules across households. I don't know two parents who agree on all rules and expectations even within the same home," said Yamalis Diaz, a clinical assistant professor of psychology at Hassenfeld Children's Hospital at N.Y.U. Langone. "The end goal is to teach the child what are the rules and expectations in this context." That doesn't mean you won't have to remind kids what the rules are in your home — but the reminders will be easier if you have already created a foundation of expectations.

If there is a behavioral issue, you can always have a reset, and getting the children's buy-in helps. For example, if the kids are acting up when they're supposed to be participating in a remote class, you can directly name the behavior you'd like to see (for instance, "Let's sit in our chairs and pay attention when the teacher is talking") and ask the children how they plan to accomplish that behavior, Mx. Hill said.

Talk to other parents. If a child behaves in a way you don't love, and your attempts to set boundaries and rules aren't working, you're going to have to communicate with their parents, Dr. Diaz said. She suggests being very specific about what the problem is, and gave the example of a child talking back with hurtful language.

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If you tell a parent their child is "disrespectful," in this scenario, "that suggests it's a concrete characteristic," Dr. Diaz said, and the parent might feel blamed for not teaching their child respect, which may make them immediately defensive. Instead, you can say something like: "'I don't like the language he or she uses,' because then it's the language that is the problem, not the child," she said.

Dr. Diaz also suggested including the child's positive characteristics along with the issue. "No one wants to feel their child is targeted or singled out with an adult," she added. That does not mean the discussion will go well, of course. But at least you are setting yourself up for the best possible version of this difficult kind of feedback.

Adjust your settings. If you're trying to get the kids to do their schoolwork and they are struggling to concentrate, Ms. Marsden suggests working more breaks into their day, or trying to move class outside if at all possible. Parents and kids alike need "that freedom and space to breathe and space to play," she said. We also need to continue to acknowledge to our kids, in an age-appropriate way, that this is a less-than-ideal time, and we're all in this together. "We don't want kids to know we are pulling our hair out, but we also don't want them to think it's all sunshine and roses," Ms. Marsden said.

Build a rapport. Look, there may be children you don't particularly mesh with, and that's human. But you always need to be the adult, and it may help to try to bond with the child through simple conversation. Just asking basic kid questions like, "What's your favorite food?" Or "How did you sleep last night?" can go a long way, said Mx. Hill. "It sounds cheesy, but a child will open up so much if you try to connect with them," they said. And the kid will be much more open to accepting feedback if you create these bonds.

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"If all else fails, don't forget to take care of yourself," Dr. Diaz said. "At any point in the day when you have more than your normal number of children, the demands skyrocket," she said. So be aware of your own stress levels, and if you need to walk away for a few minutes to collect yourself, that sort of recharging can help you get through the day. As Ms. Marsden put it, "All of our plates are really full, and we have to hold space and create joy where we can."

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Tiny victories

Parenting can be a grind. Let's celebrate the tiny victories.

Every meal for the past year, I've included a piece of broccoli or a sliced strawberry, hoping my 2-year-old will take a bite — but he refuses all fruits and vegetables. We went to visit my newly vaccinated parents, and my mom got him to eat blueberries, strawberries, grapes, broccoli, cucumbers and basically everything he's refused to eat for a year. Yay for grandparents! — Shefali Shah, Baltimore

If you want a chance to get your Tiny Victory published, find us on Instagram @NYTparenting and use the hashtag #tinyvictories; email us; or enter your Tiny Victory at the bottom of this page. Include your full name and location. Tiny Victories may be edited for clarity and style. Your name, location and comments may be published, but your contact information will not. By submitting to us, you agree that you have read, understand and accept the Reader Submission Terms in relation to all of the content and other information you send to us.

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