2021年4月16日 星期五

On Tech: The race for attention on YouTube

What factors are driving us to get into heated fights online and watch hateful videos?

The race for attention on YouTube

Daniel Zender

When we get caught up in heated arguments with our neighbors on Facebook or in politically charged YouTube videos, why are we doing that? That's the question that my colleague Cade Metz wants us to ask ourselves and the companies behind our favorite apps.

Cade's most recent article is about Caolan Robertson, a filmmaker who for more than two years helped make videos with far-right YouTube personalities that he says were intentionally provocative and confrontational — and often deceptively edited.

Cade's reporting is an opportunity to ask ourselves hard questions: Do the rewards of internet attention encourage people to post the most incendiary material? How much should we trust what we see online? And are we inclined to seek out ideas that stoke our anger?

Shira: How much blame does YouTube deserve for people like Robertson making videos that emphasized conflict and social divisions — and in some cases were manipulated?

Cade: It's tricky. In many cases these videos became popular because they confirmed some people's prejudices against immigrants or Muslims.

But Caolan and the YouTube personalities he worked with also learned how to play up or invent conflict. They could see that those kinds of videos got them attention on YouTube and other websites. And YouTube's automated recommendations sent a lot of people to those videos, too, encouraging Caolan to do more of the same.

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One of Facebook's executives recently wrote, in part, that his company mostly isn't to blame for pushing people to provocative and polarizing material. That it's just what people want. What do you think?

There are all sorts of things that amplify our inclination for what is sensational or outrageous, including talk radio, cable television and social media. But it's irresponsible for anyone to say that's just how some people are. We all have a role to play in not stoking the worst of human nature, and that includes the companies behind the apps and websites where we spend our time.

I've been thinking about this a lot in my reporting about artificial intelligence technologies. People try to distinguish between what people do and what computers do, as though they are completely separate. They're not. Humans decide what computers do, and humans use computers in ways that alter what they do. That's one reason I wanted to write about Caolan. He is taking us behind the curtain to see the forces — both of human nature and tech design — that influence what we do and how we think.

What should we do about this?

I think the most important thing is to think about what we're really watching and doing online. Where I get scared is thinking about emerging technologies including deepfakes that will be able to generate forged, misleading or outrageous material on a much larger scale than people like Caolan ever could. It's going to get even harder to know what's real and what's not.

Isn't it also dangerous if we learn to mistrust anything that we see?

Yes. Some people in technology believe that the real risk of deepfakes is people learning to disbelieve everything — even what is real.

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How does Robertson feel about making YouTube videos that he now believes polarized and misled people?

On some level he regrets what he did, or at the very least wants to distance himself from that. But he's essentially now using the tactics that he deployed to make extreme right-wing videos to make extreme left-wing videos. He's doing the same thing on one political side that he used to do on the other.

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Before we go …

  • Why Amazon workers voted no on a union: My colleagues Karen Weise and Noam Scheiber talked to some Amazon workers at an Alabama warehouse that overwhelmingly voted against unionization. The workers said that Amazon's pay and health benefits were a powerful incentive to side with the company.
  • The recent police killings of Adam Toledo in Chicago and Daunte Wright in Minnesota both were recorded by police-worn body cameras. In a conversation last year, my colleague Ashley Southall discussed the benefits and the limits of law enforcement body cameras. It's also worth reading this Twitter thread from Omar Wasow, a Princeton University professor, about the public witnessing state violence.
  • Documenting the (un)friendly skies: What happens when an often silly Instagram account about people on airplanes meets a pandemic? "You can watch the trajectory of the account going from the crazy stuff that people do that makes us giggle and laugh to the increase of physical and verbal abuse," the woman behind Passenger Shaming told The Washington Post.

Hugs to this

Listen to a Bach choral prelude for the organ, recreated on a 1980s-era Commodore 64 computer system. (Here is more information on the technology behind that eerily beautiful computer music.)

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Wonking Out: The case for supercore inflation

It's going to be a year of bottlenecks and blips.
Author Headshot

By Paul Krugman

Opinion Columnist

Alert! Wonk warning! This is an additional email that goes deeper into the economics and some technical stuff than usual.

If Thursday's retail sales report is anything to go by — and it is — we're about to see a really big boom. Between stimulus checks and vaccinations, we're very likely headed for a year of growth faster than anything since 1984. Happy times are here again!

But what about inflation? The debate we've been having over whether the American Rescue Plan is excessive is kind of surreal for those who remember the macro debates after 2008; this time, economists on the other side are neither knaves nor fools. There are indeed reasons to be worried about inflationary overheating. In fact, even those of us who think it will be OK expect to see above-normal inflation this year. We just think it will be a blip.

What do I mean by that? In 2011-12 it was fairly easy to debunk inflation worries by pointing to "core" inflation, which excluded volatile food and energy prices. Obviously we'll be looking at the same measure this time. But there are reasons to think we'll see a transitory surge in core inflation too, which doesn't represent a deeper problem.

And it seems to me that we should make that argument now, so as not to be accused of making excuses after the fact. This is a good time to identify which aspects of inflation might worry us, and which shouldn't.

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So let's talk about why we needed a concept like core inflation to begin with, and why we might need an extended concept — supercore? — this time.

Inflation: It's all about the inertia

Most official U.S. economic data extend back only to 1947 (labor markets, income distribution) or 1929 (G.D.P. and all that). Consumer price data, however, goes all the way back to 1913. So we can take a very long view of inflation, which looks like this:

The 70s were different.Federal Reserve of St. Louis

Spikes in inflation aren't a new thing. There was huge inflation during World War I; there were bursts of inflation during World War II, after the war when price controls were lifted, and again during the Korean War. However, all of these inflation surges were brief. It wasn't until the 1970s that we got an extended period of high inflation.

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And unlike previous bouts of inflation, the 70s inflation was sticky: It didn't go away as soon as a wartime boom was over. Instead, inflation became embedded in the economy, so that bringing it down required putting the economy through a wringer. Paul Volcker slammed on the monetary brakes in 1979, not taking his foot off until 1982, and the economy went through years of very high unemployment:

Getting rid of embedded inflation is hard.Bureau of Labor Statistics, Bureau of Economic Analysis

But wait: I just used evocative language without really explaining what it means. What are we talking about when we talk about "embedded" inflation?

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The somewhat paradoxical answer is that embedded inflation, which is the kind of inflation we really need to worry about, is inflation in prices that don't change very often.

Inflation persistence: The staggering truth

Some goods, notably things like oil and wheat, have constantly changing prices. But many don't. There's a large economic literature on how often prices change (here's a summary); it's important to distinguish between changes in base prices and occasional sales. When you do that, you find that many firms are reluctant to change prices too often; the median consumer price changes only around once every 7-11 months. And wages and salaries are normally set for a year.

Why is this true? Why does the frequency of price changes vary so much across goods? Those are deep, hard questions, which I have no intention of trying to answer.

Instead, let's focus on the consequences of intermittent price adjustment, which takes place in a staggered way — that is, all prices don't change at the same time.

Imagine an individual seller which changes prices infrequently, say once a year, but tries to keep its average price over time in line with costs and the prices charged by competitors. And imagine that this seller has been operating for a while in an environment in which the overall level of prices is rising at a moderately fast clip, say 10 percent a year. Then this seller's price will look like this over time:

Staggering toward inertia.Author's imagination

That is, each time it resets the price it will mark it up both to make up for past inflation and to get ahead of expected future inflation. If it changes prices once a year, it will raise the price 10 percent on each reset.

And if there are lots of price-setters acting this way, it means that overall prices will rise at 10 percent a year, even if there's no new inflationary pressure — that is, even if supply and demand are balanced and the economy isn't overheating. This is pretty much what we mean when we talk about "embedded" inflation.

Now suppose that policymakers want to bring inflation down. They have a problem: inflation has a lot of inertia. To get it down they need to give sellers a reason not to raise prices as much as they have been in the recent past. They can do this by pushing the economy into a recession. And if the recession is deep and long enough, the economy can be purged of inflation: not only will sellers stop raising prices as quickly, but they'll begin expecting lower inflation in the future, which means smaller price increases, and so on. Eventually the economy can be reflated, at a permanently lower rate of inflation.

That is, however, a hugely expensive process, as we saw in the 1980s. So you really don't want to let inflation get embedded in the first place. But how do you know if that's happening?

Core logic

The concept of core inflation goes back to a 1975 paper by Robert Gordon, who wanted to distinguish between "hard-core" inflation and what he called "bubbles," but what I think are better described as "blips." He offered a rough-and-ready solution: exclude food and energy prices, which fluctuate far more than the overall price level.

This approach has been hugely successful. It has been especially useful since 2007, when we experienced two inflation blips, in 2008 and again in 2011-12, that had many people screaming about a debased dollar and all that. The Fed stuck to its guns, asserting that the stability of core inflation showed that things were under control. And the Fed was right:

Triumph of the core.Federal Reserve of St. Louis

It's important to understand, however, that the usual measure of core inflation is, as I said, just a rough-and-ready way to get at the difference between inertial inflation and short-term blips. The real distinction should be between prices that are sticky and prices that aren't. And while just excluding food and energy has been a good approximation to that distinction in the past, past results might be no guarantee of future performance.

By the way, this isn't news to economists who actually track inflation. In fact, the Atlanta Fed regularly produces a "Sticky Price Consumer Price Index" that tries to sort out goods and services by how frequently their prices change. I'll be looking at that index a lot in the months ahead. Unfortunately, we don't know whether it's better than the standard measure of core inflation, because all the measures worked really well after the last crisis.

Why do I suspect that this time will be different? Mainly because the pandemic had weird economic effects, sharply depressing some activities while boosting others. And this probably means that we're going to have a weird recovery too, with huge surges in things like travel, plus an unusual set of bottlenecks, like the global container shortage, resulting from the pandemic hangover.

So I expect to see a lot of price blips outside food and energy — some resulting from "base effects," that is, recovery of prices that were depressed during the worst of the pandemic, some resulting from those bottlenecks. You can already see some of that in the latest consumer price report. For example, ordinary rents rose only 0.1 percent in March, but lodging away from home rose 6.6 percent.

What this suggests is that in the months ahead the numbers won't speak for themselves. Headline inflation will surely be a poor guide to what's really happening, even worse than it was in 2011-12. Even core inflation as usually measured may be misleading.

This doesn't mean that we should discount inflation risks entirely. It does mean that we'll need to kick the tires on whatever inflation readings we get, and try, as objectively as possible, to figure out whether or not they're actually reason for concern.

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