2021年5月13日 星期四

Wonking Out: Return of the monetary cockroaches

Old fallacies make a comeback, this time with added technobabble.
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By Paul Krugman

Opinion Columnist

Alert! Wonk warning! This is an additional email that goes deeper into the economics and some technical stuff than usual.

Some years back I tried to make a distinction between zombie ideas — ideas that should have been killed by evidence, but just keep shambling along, eating people's brains — and cockroach ideas, false beliefs that sometimes go away for a while but always come back.

And lately I've been noticing an infestation of monetary cockroaches. In particular, I'm hearing a lot of buzz around how the Fed's wanton abuse of its power to create money will soon lead to runaway inflation — or maybe that we're already experiencing high inflation, but it's being hidden by dishonest government statistics.

There was a lot of talk along those lines a decade ago, but it faded out as it became obvious to everyone that hyperinflation just wasn't happening. Now it's back, I think for a couple of reasons.

For one thing, we are seeing some actual inflation as a recovering economy runs into bottlenecks — shortages of lumber, shipping containers, used cars, etc. I believe, and the Fed believes, that these shortages are temporary, that this is only a blip and that inflation will subside; but we could be wrong, and at least there's some substance to this concern.

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But a lot of the money-printing panic is, I believe, coming from the crypto crowd. I've been in a number of extended (and determinedly civil) discussions with boosters of Bitcoin etc., doing my best to keep an open mind. What happens in these discussions is that skeptics like me keep pressing for an answer to the question, "What problem is cryptocurrency supposed to solve, exactly?" And at some point the answer always devolves to some version of "Fiat money is doomed because the Fed won't stop running the printing press."

So it seems to me that it would be useful to talk about why that's a really bad take, and has been a bad take over and over again for the past 40 years.

To be fair, printing huge amounts of money to pay the government's bills does in fact lead to high inflation. Take the example of Brazil in the early 1990s:

Yes, printing money can cause inflation.FRED

But nothing like that has happened in the U.S., even during periods when monetary aggregates like M2 have increased dramatically. Anyone claiming that big increases in M2 presage surging inflation was wrong again and again since the 1980s. I mean really, really wrong:

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M2 hasn't been much use for decades.FRED

Why?

There are actually two big fallacies in the "printing press goes brrr -> inflation" story.

One of them is what I think of as the doctrine of immaculate inflation: the notion that an increase in the money supply somehow translates directly into inflation without causing economic overheating along the way. Many people have fallen for that fallacy over the years. Among them was no less a figure than Milton Friedman. He looked at rapid growth in M1 during the early 1980s:

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Friedman's mistake.FRED

And from 1982 to 1985 he repeatedly predicted a resurgence of inflation: 8 percent for 1983, double-digit for 1984, 8 to 10 percent for 1985.

Obviously none of that happened. Instead, a slack economy with high unemployment led to declining inflation over the whole period:

Inflation, not immaculate.FRED

Today's inflationistas, however, don't know anything about that history.

The other fallacy of the modern inflationistas is that they don't understand how the role of money changes in a world of very low interest rates, even though we've been living in that kind of world for a very long time.

Before 2007 it was expensive for people to hold money, because cash yielded no interest while bank deposits paid less than other assets like Treasury bills. So people held money only because of its liquidity — the fact that it could readily be spent. When the Fed increased the money supply, this left the public with more liquidity than it wanted, so that the money would be used to buy other assets, driving interest rates down and leading to higher overall spending.

But when interest rates are very low — which they have been for years, basically because there's a glut of savings relative to perceived investment opportunities — money is, at the margin, just another asset. When the Fed increases the money supply, people don't feel any urgent need to put that cash to more lucrative uses, they just sit on it. The money supply goes up, but G.D.P. doesn't, so the "velocity" of money — the ratio of G.D.P. to the money supply — plunges:

Money just sits there these days.FRED

These aren't new insights. I wrote about all of this in the context of Japan back in the 1990s, and even that was mainly a formalization of insights many economists had held for decades. And while it took a while, my sense is that by 2014 or so the great majority of economic commentators had accepted that looking at the money supply in the U.S. context offered basically no information about future inflation.

But now we have a new crop of financial types, especially, as I said, people associated with crypto, who don't know about any of that and, as so often happens with money people, assume that they already know everything. So we're having a fresh infestation of monetary cockroaches, and everything has to be explained again.

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On Tech: The Apple and Amazon side hustles

The companies say they always do what's best for us, but their advertising businesses suggest otherwise.

The Apple and Amazon side hustles

Kiel Mutschelknaus

On Tech will be taking a long weekend to recharge. See you on Tuesday.

Both Apple and Amazon collect cash from companies that want to pitch their products to us. Let me make the case that these side hustles are icky conflicts of interest that hurt us — and ultimately these tech titans, too.

Here's what I mean: Try typing "dog beds" into the search box on Amazon. You might assume that Amazon will show you what it considers to be the very best dog beds. But actually the first options you'll see are most likely from companies that paid Amazon to appear directly in front of your eyeballs. They're advertisements in semi-disguise. Amazon tags these listings as "sponsored," and once you start to notice them you realize that these advertised products are everywhere.

Apple does this, too. Try searching for "fitness" in the iPhone app store. The first option might be a workout app that appears in a shaded blue box. Again, it's an ad. (Android app stores tend to do this, too.)

Amazon and Apple preach their obsession with doing the best things for customers, but these advertising businesses aren't really about us at all.

Advertising is not unusual or necessarily bad. The New York Times and many other reputable companies make money from ads. But I'd argue that what Apple and Amazon are doing is different from almost all other advertising.

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Google, Facebook and The Times don't usually show you ads and sell you the advertised product. The dog bed company pays Amazon to make sure that its products are listed prominently so that people will buy them from Amazon.

In the companies' defense, there are some other advertising businesses that are also closed loops. Kellogg's might pay the supermarket to make sure that its cereal boxes are at eye level on the store shelf. That's similar to what Apple and Amazon do. (Though the supermarket is not valued at more than $1.5 trillion, as both Apple and Amazon are.)

When companies pay Amazon and Apple to get noticed, that likely trickles down in the form of higher product or app prices for us. You might say that all advertising is annoying and a tax on consumers. But on Apple and Amazon, we're there to pay for an app or product anyway. The ads are simply a toll for choosing one dog bed or fitness app over another.

When Amazon takes money from a dog bed company in exchange for making it the first item we see, that's not necessarily the best dog bed. It may not even be a good dog bed. Showing that ad is definitely good for Amazon and often for the merchant as well. But it's much harder to make the case that it's good for us. Ditto for Apple and its app advertisements.

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Amazon knows this. My colleague Karen Weise has reported on the fierce debate inside Amazon about whether paid product commercials would erode customers' trust. Jeff Bezos made the final call that showing ads might make things a little worse for Amazon shoppers but that the extra money would help the company invent amazing new things for customers.

Bezos' assessment of short-term pain for long-term gain might be right. Or maybe he just got excited about the money.

Apple has argued that online advertising that tracks its users is an invasion of our privacy and declared a war with Facebook over ads. The company also wants to go bigger in selling advertising. (Apple says that its ads are less invasive than those of other companies.)

Let me propose an alternative for Amazon and Apple. Instead of grabbing for more cash with paid commercials, what if the companies improved their products and made more money that way?

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It's been a big problem for years that Apple's app store is a sea of options and that makes it hard for people to discover something new that might interest them. Paid app promotions that don't surface the best apps are not the right answer. At Amazon, it sometimes feels as if the company doesn't know how to make a nice place for people to shop easily. Ads are not the answer. They may be making things worse.

I recently went looking for a pulse oximeter on Amazon and searched for a specific brand. I was overwhelmed and turned off by how many ads I saw for what seemed to be shady knockoffs. I gave up. Amazon lost a potential sale because its store can feel like an unruly mess, and its paid commercials are part of the problem.

Maybe there should be a Golden Rule for rich and powerful tech titans: Just because a company can make money doing something, doesn't mean that it should.

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Before we go …

  • A cryptocurrency craze is becoming fuel for on-court trash talk: A new type of virtual trading cards featuring basketball highlights has engrossed some of the athletes, too. My colleague Kellen Browning explains N.B.A. players' infatuation with the online marketplace Top Shot.
  • Big Tech backlash is partisan: I read two U.S. senators' books about antitrust law so you don't have to. Politicians on opposite ends of the political spectrum agree that America's tech giants have too much influence, and they're urging a return to citizen engagement in fighting against the consolidation of industries.
  • Our bodies were not made to use computers: Vice News traced the long history of humans breaking from using computers. "There was really no precedent in our history of media interaction for what the combination of sitting and looking at a computer monitor did to the human body," Vice News writes.

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