2021年6月2日 星期三

On Tech: Silicon Valley’s meh middle

We miss out when we ignore the companies that are neither clear winners nor flat-out disasters.

Silicon Valley's meh middle

Sally Thurer

The Silicon Valley myth doesn't leave much room for companies that are neither raging successes nor spectacular flameouts. But to fully understand the tech industry and ensure that its goals don't go off the rails, we need to talk more about the companies that are in the meh middle.

You probably know the myth I'm referring to. There are wild stories of companies that started from almost nothing and grew up to become Apple, Facebook or Uber. Then there are the horror stories of start-ups that burned bright and spectacularly flopped like the first iteration of the office rental start-up WeWork and the blood testing company Theranos.

Those polar opposites are the start-ups that people write books and make movies about. The untouchables and the unforgivables are the images that we hold in our minds of technology companies.

But most of life isn't success or failure, it's the mushy in-between, and this applies to most start-ups, too. There exists a vast middle ground of overlooked young tech companies that are definitely not winners but are not losers, either.

I'm talking about companies like Dropbox, Box and Cloudera that were once hot enough to be on the covers of business magazines and have survived but hardly set the world on fire. They are not whales nor are they minnows. Dropbox, a digital file-storage service, is worth about as much as Levi Strauss.

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Buying their stock didn't make a bunch of people super rich. Cloudera, which sells software for businesses to wrangle their data, agreed on Tuesday to sell the company for a share price that was far less than what a big investor paid when Cloudera was a relatively young start-up in 2014. Dropbox and Box, also a business software company, are worth roughly the same or below what they were on the days they went public in 2018 (Dropbox) and 2015 (Box). These companies' technologies either proved to be not super relevant or they were supplanted by something better.

There are lots of start-ups that took off during the post-financial crisis tech boom, earned oohs from techies and got tons of money thrown at them, had initial public offerings and then … eh. They're fine. Others were sold or quietly disappeared.

(One caveat: I would have put Square in the meh middle until the past year or so, when its technology, including digital storefronts for small businesses, proved vital during the coronavirus pandemic. That shows that companies can sometimes quickly shift from meh to great, or from meh to dead.)

The problem is that people in and around technology are happy to blare about companies, THIS IS GOING TO BE HUGE, and then hardly mention them when they don't become stars.

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Ignoring the meh middle should matter to all of us for two reasons. First, it is a missed opportunity to understand what went right and what went wrong. I joked on Twitter that there should be a Midas List for meh, referring to the annual Forbes rankings of the most successful start-up investors. And why not? People and companies who didn't live up to the hype might have lessons for us.

And second, excluding the middle distorts the picture of Silicon Valley and reflects a harmful tendency to consider anything short of a world-changing idea barely worth noticing. This creates a perverse incentive to overhype anything new and overlook start-up ideas that might result in worthy but unspectacular companies.

I wish that just OK received more attention. Shooting for the moon in Silicon Valley can lead to Google and Facebook. It can also lead to WeWork and Theranos. I don't want meh to be the goal, but I also wish that the in-between weren't so invisible.

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Before we go …

  • From Public Enemy No. 1 to enlightened tech patron: Entrepreneurs once called the Chinese internet giant Tencent a brazen copycat. But the company behind the do-everything WeChat app revamped its image by "throwing money at the little guys and buying off competitors rather than driving them out of business," my colleague Li Yuan writes. Winning friends with its checkbook has helped Tencent, for now, avoid the worst of the Chinese government's crackdown on powerful tech companies.
  • Hacking meat: Another cyberattack hobbled the world's largest meat processor, JBS, and forced nine U.S. beef plants to close. The company said that the majority of its plants would reopen on Wednesday. Also, the attack meant that America briefly didn't know how much meat cost.
  • The best stupid internet videos: Here's a list of 25 videos that Polygon said "stand the test of time and show us the internet's bizarre and limitless ability to make us live in new and completely confounding ways."

Hugs to this

Yes, this microscopic image of a blade of grass does look like it's covered in smiley faces. (The faces are called vascular bundles, and there is more information in this Twitter thread.)

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The Lazy Person’s Guide to Domestic Equality

No lists, no charts.

The Lazy Person's Guide to Domestic Equality

Lilli Carré

My husband and I have a division of household labor that is, statistically speaking, unusual for hetero parents. The American Time Use Survey from the Bureau of Labor Statistics, which tracks how adults in the United States spend their days, shows that in families with children under the age of 6, on an average day women spent 1.1 hours providing physical care (such as bathing or feeding a child), while men spent 27 minutes. In my house, it's pretty much equal — I feed the kids, my husband bathes them.

But we have never kept a strict accounting of domestic work because nobody's got time for that. Much of the advice around equalizing both the physical and mental tasks of parenting — advice I personally have relayed from experts! — suggests that keeping a chart or creating a list of tasks and dividing them is the path to parity.

To me, this advice always sounds exhausting; at the end of a long day of working and parenting, I just want to lie in bed and watch my murder shows. I don't want to get out the calendar and plan the next three months. And, as Brigid Schulte, the director of The Better Life Lab, which helps reimagine gender equity at home, put it, who do you think is putting the chore charts in motion in hetero couples? Women. (Though to be fair to my husband, he is more game for calendar time than I am).

So I decided to talk to couples — and not just straight ones — who feel happy with their balance. I wanted to know how they manage to keep things equal, without creating a lot of extra work for themselves. The parents I spoke to had a range of personal and work circumstances; some of them did lots of tasks together, and some of them specialized in bedtime, laundry or lawn care based on their skills and interests. But a few themes about communication, mental health and organization stood out during our conversations. Here are four ways these couples maintain their equilibrium.

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They speak up if the balance is off. Almost all of the couples I spoke to said that talking when they were starting to feel resentful about the division of labor was essential to their happiness. "There's nothing left unsaid from my side," said Inbal Austern, 42, a toy designer and mom of two kids in Buffalo.

Part of that speaking up is also being observant about your spouse's level of work. Austern's wife, Ariel Aberg-Riger, 39, who works as a visual storyteller, said, "When things get out of balance, I become increasingly stressed, and I become angry and passive-aggressive." But Austern knows her well enough to know when Aberg-Riger is becoming overwhelmed. "You see her huffing and puffing," Austern said — and so she knows it's time to have a discussion about their division of household labor.

When Schulte's balance was off in her own home, and she was full of resentment about how little domestic work her husband was doing, they started going on long walks together. "I literally interviewed him: how did we get here? Why didn't you ever take a paternity leave, did you know I have been mad at you for 15 years about that?" Letting it fester for more than a decade was not healthy for her, but those walks set the stage for them to completely reorient their domestic world. They started with little tweaks, like it was always her husband's job to unload the dishwasher.

They take time for themselves. Jaclyn and Josh Greenberg are in their 40s, live in New Jersey, and have three children who are 11, 9 and 7. Their middle child is not able to walk or talk and is dependent on his parents, Jaclyn said, and has numerous appointments with doctors and therapists. They are both fully in the loop about care for all three children, so that when one of them is feeling burned out, the other can step in seamlessly. "If I need to punt to him, he's already pretty clued in," Jaclyn, who is a freelance writer, said. "I tend to be better about taking time for self-care, I encourage him to do the same. It's about knowing you have reached your limit," she said. She goes for a walk or talks to a friend. "There are times when one of us needs to hit the reset button," said Josh, who is an analytics professional, and the other takes over the domestic load.

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They push back against gendered expectations. Even if you are intentional and meticulous about not having a gendered division of labor inside your four walls, there is work to be done in training other people. Devan and Debora Sandiford, who are both 36, have two boys and live in Brooklyn, said that from their first pediatrician's appointments there was an assumption that Debora was the keeper of baby information. "The doctor would turn to me and ask me a question when we're all together, and Devan only has the answer," Debora, who works in global health and teaches Pilates, said.

Devan, a patent examiner and writer, said their older son's preschool teacher pulled him aside and told him to "thank his wife" for bringing in photos for an art project, but Devan was the one who remembered the pictures. "It irks us a bit, with the frequency that it happens," Devan said.

Harper S.E. Bishop, 36, who identifies as a trans man, said that the world sees him as a cis man, and when he and his wife, Jennifer Connor, 44, were fostering a 6-year-old and a newborn, "people from the outside world" would put the labor on Connor, as a cis woman. "It was often doctors who call Jennifer, teachers would return calls to Jennifer," Bishop said. Connor, who is the executive director at a nonprofit for immigrant justice, said she pushed back by looping in Bishop on a text or email. Both said it was very important for them to model for their children, as well, that there weren't masculinized or feminized tasks — that anyone could do anything.

Jaclyn S. Wong, an assistant professor of sociology at the University of South Carolina who has been following 21 college-educated, dual-career couples since 2013, calls the couples who have the greatest equity "consistent compromisers." These pairs acknowledge the structural issues at play, Dr. Wong said, and "recognize that the workplace is stacked against women and the domestic sphere is stacked against women," — and they fight against those inequities accordingly, with men sometimes taking on additional domestic work.

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They use tools. Most of the couples I spoke to use a shared calendar, whether it's a digital or a physical one. Though two of the couples chuckled about how long it took them to agree on what kind of calendar to use. Devon Sandiford said Debora loves a physical calendar and has been trying to convince him to use it. Some of them also use other digital tools — Josh Greenberg recommended an app called Remember the Milk that helps you share a to-do list.

It took me and my husband five solid years to actually use the shared Google calendar we made for kid appointments when our older daughter was in preschool. It remained blank for many years, and now that she's 8 it's working decently, though I can't say either of us remembers to log absolutely every dentist visit or birthday party. Which goes to show that balancing is a constant work in progress.

Want More on Dividing Household Labor?

  • The Better Life Lab has a series of experiments that may help you divide your household work more equitably, though I am definitely too lazy to do any of them. Still, my favorite is one called "The Mental Load Swear Jar."
  • Eve Rodsky, whose book "Fair Play" is recommended by many household equity experts, has a deck of cards that may help you divvy up domestic work.
  • In April, I interviewed Allison Daminger, a Ph.D. candidate in sociology and social policy at Harvard University who has broken down the mental load into four parts: anticipate, identify, decide and monitor, to figure out why the gender imbalance in cognitive labor is so persistent.
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Tiny Victories

Parenting can be a grind. Let's celebrate the tiny victories.

My husband and I split the day care drop-off/pickup pretty evenly. Last week I was slammed at work and he offered to pick up our daughter every evening without a single request from me. It was the help I didn't know I needed.— Miriam Cohen, San Francisco

If you want a chance to get your Tiny Victory published, find us on Instagram @NYTparenting and use the hashtag #tinyvictories; email us; or enter your Tiny Victory at the bottom of this page. Include your full name and location. Tiny Victories may be edited for clarity and style. Your name, location and comments may be published, but your contact information will not. By submitting to us, you agree that you have read, understand and accept the Reader Submission Terms in relation to all of the content and other information you send to us.

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