2021年6月9日 星期三

On Tech: Tech shakes up the supermarket

Technology is changing our lives in one of the most ordinary places in America.

Tech shakes up the supermarket

Maria Chimishkyan

The grocery store might be the most visible place to see the ripple effects of technological changes on consumers, companies and American workers.

That's an insight from my colleague Sapna Maheshwari, who recently wrote about the ways that pandemic-related alterations in food shopping are making grocery stores more like Amazon warehouses.

We talked about the shake-up from what is so far a relatively small percentage of Americans skipping the supermarket to order online, and how stores and their workers are navigating the unknown future of groceries.

Shira: What's new in Americans' grocery shopping habits, and what does that mean for stores?

Sapna: The biggest change is that many more people during the pandemic started ordering groceries online to pick up at stores or for deliveries at home. Shopping online grew quickly, but it's still not huge. People in the industry told me that it's less than 10 percent of grocery buying now.

Even that relatively small change is the biggest shake-up in the industry in years, and a challenge. For each order that we pick up at the store or have delivered, someone is personally grocery shopping for us. Grocery stores don't usually have a lot of financial wiggle room. The industry standard is around $5 in profit on a $100 grocery purchase.

How are grocery sellers trying to manage this?

The main way is trying anything to make store workers more efficient at putting together grocery orders to keep down costs. One executive told me that every second counts.

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Some stores are using hand-held gadgets that direct workers to the fastest route through the store to the 20 things on a shopper's list. Some food packaging has changed so a worker doesn't spend time weighing a pound of apples; instead she can just grab a premade bag of apples.

That sounds like an Amazon warehouse or another e-commerce distribution center.

That's right. Grocers are in this awkward phase where they don't know how future generations will want to shop. So grocery stores are trying to do double duty as places for in-person shopping and online-order assembly lines similar to an Amazon warehouse.

One difference is that most people don't see what happens in an e-commerce center. The changes in grocery store operations and jobs are happening where we're pushing around our shopping carts. It's such a clear example of how technology is changing our lives in one of the most ordinary places in America and for a large work force.

Great point. And how do store workers feel about the changes in their jobs?

It varies. I talked to someone who liked the stimulation and physical activity of walking through a store putting together grocery orders.

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I've also talked to employees who felt ground down by how much of their work was guided by automated systems and measured by how fast they assembled orders. One worker told me about the dread of bamboo skewers. They're often near meat or seafood counters, which might be logical for an in-person shopper who wants to make kebabs. But it's less efficient for a store worker to find among their dozens of items per hour.

Is this stress temporary for stores and workers? If most people start to shop online instead of in person, can grocers focus on making grocery pickup and delivery better for everyone involved?

I don't know. The Kroger supermarket chain has made headlines for investing in large automated warehouses with robots that the company says will eventually do much of the work of putting together grocery orders. Other companies are testing mini warehouses attached to stores that are designed solely to assemble online orders.

Most grocery stores can't spend what Walmart or Amazon do to invest in new technologies. And some of the technology that promises to help grocers or store workers perfect the process of picking and packing online orders might be hogwash. There may not be an ideal future for shoppers, supermarkets and grocery workers.

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Before we go …

  • Technology and science research has united the Senate: A bill to spend $250 billion to encourage breakthroughs in new technologies easily passed in the Senate, my colleague Catie Edmondson writes. (It's more complicated in the House.) Americans and U.S. politicians don't usually love spending taxpayer money to prop up private industries, but I wrote earlier this year about how competition with China has changed a lot of minds. There's more about this on "The Daily."
  • What's new and potentially helpful in your latest phone software: My colleague Brian X. Chen walks through some of the updated features in the operating systems for iPhones and Android phones. They include automated iPhone messages to tell people that you're too busy to text, and more clarity on Androids into when apps are accessing your phone's camera or using your location.
  • They are stressed out from entertaining us: My colleague Taylor Lorenz writes that the longstanding problem of burnout among people who find fame online is now reaching the young stars of TikTok. She talked to people who knew about the grind of building an audience online and were still surprised to find that they're struggling with the demands of creating fresh material constantly.

Hugs to this

You have to read this series of tweets from a woman who was trying to help her dad find a job at Costco. There are walleye fish and back channel messages with a Costco manager. I won't spoil the ending.

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Introverts Vs. Extroverts, a Family Feud

Please don't make me stay at that party.

Introverts Vs. Extroverts, a Family Feud

Sarah Mazzetti

My husband has long had a greater appetite for socializing than I do; this was a semi-frequent clash of ours before the pandemic that was papered over during quarantine because nobody could go anywhere. It would come out in small ways as we were working in the same limited space (my husband likes to chat during the workday; I like to bury my face in a computer in a silent room), but mostly my preferences won out.

Now that we're re-emerging into the world, the clash is back, and I realize it also extends to our children. Our little one is more like my husband, while our older daughter is more like me. She and I don't mind seeing people, though sometimes we need to be coaxed into socializing — and always require downtime to recharge. The more extroverted pair can be endlessly out and about, with less recharging needed. None of us is at the extremes of introversion or extroversion, but there is tension when we're trying to figure out family activities.

When I started talking to experts about how to navigate our differences, the first thing I learned is that not everyone agrees on the definitions of "introvert" and "extrovert," and it's essential to define terms if you're going to assess your own family dynamics. Kenneth Rubin, a professor of human development at the University of Maryland, who has been studying social withdrawal for decades, said that "people throw around terms like 'shyness,' or 'introversion,' or 'preference for solitude,' or 'social anxiety' into one big box, when in fact they're all rather different."

Shyness is being reticent in social company. With preschoolers, Dr. Rubin said, shyness is based on a fear of the unknown; with older children and adults, it is based on the fear of being judged. Social anxiety is "shyness on steroids," as Melinda Wenner Moyer put it in our guide on how to deal with shy children. "It's a diagnosable disorder characterized by a fear of being watched and judged by others that is so intense and persistent that it disrupts daily life," she wrote.

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Introversion is a preference for solitude, and is sometimes defined as losing energy from social situations, while extroversion is gaining energy from social situations. "I really like energy as a shorthand for talking about the whole thing," said Susan Cain, the author of "Quiet: The Power of Introverts in a World That Can't Stop Talking." "I tell people to imagine themselves with company they're truly enjoying and think about how they feel at about the two-to-three hour mark. As an extrovert, you're wishing for the party to last. As an introvert, no matter how socially skilled you are, you do start to feel like your battery is drained and you need to recharge." This definition resonated with me — after about two hours of socializing it's like a switch flips inside me and I need to take a break from people, even if it's just five minutes in the bathroom silently staring at my phone.

So how do you figure out whether your family members are shy or introverted, and how do you make sure everyone gets what they need, socially speaking? Here are some tips.

Figure out each family member's preferences. For kids, start by observing them when they're interacting with others. If they are anxious or disoriented at the playground — always sticking to the periphery instead of jumping into the fray, no matter how long you're there — they may be shy, Dr. Rubin said. If, like my older daughter, they need a lot of coaxing to leave the house, but enjoy engaging once they're in an activity, they are likely introverted.

For adults, ask yourself this question, said Ms. Cain: "Imagine if you had an entire weekend to yourself with no social, family, professional obligations. How would you spend your time?" The answer will reveal how much you really enjoy socializing and how much feels obligatory.

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Working to understand everyone's natures and preferences through observation and discussion may seem obvious, but "it's not obvious at all," Ms. Cain said. "Most families have unspoken, unrealized expectations about what is the right way to be," she said. So if you are an introvert in an extroverted family, or vice-versa, your needs may be overlooked or misunderstood.

Discuss plans beforehand. Having discussions about weekend activities you might do as a family and letting everyone voice opinions is essential, said Kristine Nicolini, an assistant professor in the journalism department at the University of Wisconsin-Oshkosh, who wrote her dissertation on introversion and family communication dynamics. You might agree to do two social things on a Saturday, but schedule down time in between play dates and barbecues.

It's also worth being aware of the family dynamics when you're socializing, Dr. Nicolini said. Extroverted family members can invite their more introverted siblings or spouses into conversations to make sure they feel included, she said.

Divide and conquer. Doing different activities to satisfy introverts and extroverts some of the time may help get everyone what they need, Ms. Cain said. My husband might take my younger daughter out to her favorite park, while my older daughter and I will stay home and putter and read. Everyone is happy. With us as a couple, my husband will see friends after the kids are in bed, while I stay home and watch TV and fold laundry. We are both living our best lives.

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That doesn't mean we always avoid conflict. Leisure time, especially when we get to go out together without our children, is a zero sum game. I prefer to spend this leisure time just the two of us, while he prefers hanging out with a larger group.

Sometimes we compromise by going out to dinner alone and then meeting friends later. Sometimes I head home before my husband, but am mildly annoyed about it. In a weird way, the pandemic has made me grateful to be back to these old irritations; I find them comforting, like a scratchy old blanket. I'm just so glad we can socialize again at all.

Want More on Introversion and Extroversion?

  • This article was inspired by a conversation between an introvert and an extrovert at The Atlantic. It is about how friends with different socializing preferences can manage their post-pandemic relationships
  • As more and more folks return to offices, that transition may be tough on introverts who prefer to work from home. Morra Aarons-Mele has a guide to surviving at work for the solitude lovers among us.
  • Father's Day is coming up, and Jancee Dunn has a wonderful piece about why the greatest gift you could give a dad may be alone time.
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