2021年6月10日 星期四

On Tech: Tech forgets about the needs of the 99%

Tech is now for all of us, and yet the tech companies keep focusing on the nerds who want fancy gadgets.

Tech forgets about the needs of the 99%

Simoul Alva

I apologize for sounding like a grumpy old man. But I'm going to go full Andy Rooney and complain about gadgets and technology that — however well intentioned — seem to be forgetting about the average person.

This is grouchy me asking: Who is technology made for? Tech isn't just for nerds anymore, but companies often act as if it is.

Amazon and Apple got into a spat a few weeks ago over "lossless" audio files. I didn't know what they were, either. They're high-quality digital songs that most people can't distinguish from regular versions. Likewise, the newest features in smartphone software sound smart, but I wonder how many people will take advantage of them and tailor iMessage notifications for their boss. One of Apple's newest features is for the approximately 18 people who want to use the same keyboard to control an iPad and Mac at the same time.

Please don't yell at me! I know that some people care passionately about stuff like this, and it makes sense for tech companies to cater to them. Companies also constantly improve their products in ways that are relevant for both the tech-savvy 1 percent and everyone else.

But I can't help thinking that it would be better for tech companies and us if they focused more of their energy and marketing muscle on what matters to the 99 percent of people who use technology.

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Smartphones are one of the most mass-market products ever made. What do lots of people want from their phone? A cool look, simplicity, longer battery life, low costs for the device and internet surfing, and better resistance to our clumsiness.

But the hot marketing pitch for smartphones in the United States has been their ability to connect to 5G cellular internet networks, which most Americans can't access and might not need at all for a long time.

When Apple devotes all of its TV commercials to its phones being dropped into toilets, then you'll know that the industry is thinking about the 99 percent. (Yes, I know that lots of phones have been made more resistant to water, including bathroom dunkings.)

I loved this list from The Verge in 2019 of all the things that the tech industry assumes that everyone knows but most humans do not. Normal people do not know how Facebook ads are targeted at them, why Bluetooth is so flaky (or what Bluetooth is), or whether they need to buy extra storage on their phones as Apple keeps nagging them about.

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"It's a crucial reminder of an important fact I think the entire tech industry forgets constantly," Nilay Patel wrote in that 2019 article. "Most people have no idea how anything actually works, and are already hopelessly confused by the tech they have."

Most people don't have the time and brain space to care about anything other than the basics of using their phone, computer, television set or other bare necessities and apps. And that's perfectly OK and normal. What's not OK is that the biggest and richest companies on the planet often don't cater to those needs.

Technology companies should continue coming up with cutting-edge advances. But the balance seems off between the new, wow stuff, and what most people actually need.

Tech companies should also stop pretending that normal humans will dig into complex privacy controls. That might mean baby monitors shouldn't come with passwords that criminals can easily find online, and Amazon shouldn't automatically turn people's home gadgets into a shared internet network.

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I don't have a simple fix. Maybe technology companies should hire chief normality officers to make sure that gadgets, apps and software are needed by and usable for the 99 percent.

It is really hard to make things easy and cater to the needs of millions or billions of people. The first step is to remember that technology is supposed to be for everyone.

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Before we go …

  • Cryptocurrencies aren't as hard to track as criminals believe. The F.B.I. showed that by recovering most of the Bitcoin ransom paid to hackers who froze the computer networks of Colonial Pipeline, my colleagues reported.
  • Google cracks down on slander websites: My colleague Kash Hill has been reporting on websites like BustedCheaters.com that allow people to anonymously accuse others of being fraudsters or pedophiles, and sometimes charge the victims money to wipe that slander from web searches. In response, as Kash and Dai Wakabayashi write, Google is making changes to reduce the visibility of those exploitative sites, including stopping them from appearing in search results for people's names.
  • The Xbox was just the beginning for Microsoft: The company has spent big to buy video game makers and create new-age technology that makes Microsoft a big deal in gaming beyond its Xbox console, my colleague Kellen Browning reports.

Hugs to this

Chinese social media has been transfixed by a herd of elephants that has roamed hundreds of miles across China. My colleague Vivian Wang shared an image of the elephants' adorable sleeping formation.

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2021年6月9日 星期三

The T List: Five things we recommend this week

A group show curated by Gary Simmons, a bakery opens at the Ritz Paris — and more.

Welcome to the T List, a newsletter from the editors of T Magazine. Each week, we share things we're eating, wearing, listening to or coveting now. Sign up here to find us in your inbox every Wednesday. And you can always reach us at tlist@nytimes.com.

VISIT THIS

A Patisserie Opens at the Ritz Paris

Left: Le Comptoir, the new pastry shop at the Ritz Paris, with confections by chef François Perret. Right: a selection of glazed and filled madeleines, the chef's signature pastry. Bernhard Winkelmann

By Lindsey Tramuta

T Contributor

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The culinary vision of the French chef Auguste Escoffier established the Ritz Paris as a coveted dining destination more than 120 years ago. Now, François Perret, the hotel's pastry chef since 2016, is cementing that reputation with Le Comptoir, a patisserie that opened at the property earlier this week. Accessible to the public from the Rue Cambon, the bright, peachy-hued shop offers twists on classic pastries, from croissants and mille-feuilles to seven varieties of glazed madeleines. But Perret has also introduced new creative confections, like his three made-to-order "cake shakes" — drinkable versions of his best-selling treats from the Ritz's Salon Proust teatime menu. "Working in a place with such an aura, with such history, we owed it to ourselves to be ambitious with this project," explains Perret. "People come to us for something special because we're the Ritz. That had to come to life in the pastry." ritzparis.com.

BUY THIS

The Season's Most Sensible Shoe

Clockwise from top left: Louis Vuitton, louisvuitton.com; Hermés, hermes.com; Celine by Hedi Slimane, celine.com; Chanel, chanel.com; Pierre Hardy, pierrehardy.com; Ancient Greek Sandals, matchesfashion.com.Courtesy of the brands

By Angela Koh

While I frequently see clogs on the streets of Brooklyn, I'd never considered them for myself. With their stiff wooden soles and chunky rounded toes, I've always just admired them on others. And now the shoes have popped up all over the spring runways. At Hermès, designer Nadège Vanhee-Cybulski paired every look with a beach-wood clog featuring the house's signature H on the calfskin leather, which comes in an array of neutral tones. (Just like the house's Birkin bag, there's now a wait-list.) Chanel's rendition also came in a neutral beige but with a low block heel to remain true to a clog's comfort, along with a cork sole. At Louis Vuitton, meanwhile, Nicolas Ghesquière's version features gold studded detailing on the outer sides and a strap with the brand's classic monogram. If you prefer to go with independent brands, try clogs from Ancient Greek Sandal, known for their high quality leather, or Porte & Paire's collaboration with the Frankie Shop.

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COVET THIS

A Line of Jewelry Inspired by Sculptural Vessels

A sculpture by the ceramist Simone Bodmer-Turner (left) next to the Bodmer Earring it inspired (right).Anastasiia Duvallie

By Gage Daughdrill

Morgan and Jaclyn Solomon, the duo behind the jewelry brand Agmes, have always found inspiration in art, from the works of Alberto Giacometti, Man Ray and Barbara Hepworth, among others. So their new collaboration with the Brooklyn-based ceramist Simone Bodmer-Turner — on a collection that reshapes some of the artist's existing sculpted pieces into miniature, wearable versions — is a fitting extension of their practice. "Jaclyn and I had been great admirers of Simone's work," Morgan says, "and she had actually just gifted me one of Simone's vessels when Simone reached out to us about buying a pair of earrings. As soon as I saw her message, I knew I wanted to discuss the idea of a collaboration." From there, the trio worked together to create pieces that are at once a reflection of Bodmer-Turner's singular aesthetic (the collaboration allowed her to work with a variety of metals rather than clay) and Agmes's penchant for artfully handcrafted accessories. The ceramist's influence is evident in the wavy, organic shapes of the line's bold rings, pendant necklaces, chokers and earrings in silver and gold, which have been accented with freshwater pearls, silk cords and glass baubles. agmesnyc.com.

SEE THIS

"Altered States," Curated by the Artist Gary Simmons

From left: David Korty's "Untitled" (2020) and "Untitled" (2019)Courtesy of the artist and Rebeca Camacho Presents

By M.H. Miller

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The artist Gary Simmons is best known for deploying a technique called erasure. Using as his source material pop culture detritus ranging from the pre-World War II racist "Looney Tunes" character Bosko to the titles of long-lost Jim Crow-era "race" films like "The Bronze Buckaroo," Simmons paints and draws, sometimes directly onto a chalkboard, then blurs the image with his hand — a gesture that gives his work the eerie quality of a lapse in memory. Erasure also happens to be the unofficial theme of "Altered States," a group show Simmons has organized at the recently opened gallery Rebecca Camacho Presents in San Francisco. The works, by six Los Angeles-based artists, include sanded metal paintings by Josh Callaghan reminiscent of Simmons's own smudged chalkboards and photographic self-portraits by Genevieve Gaignard, which are composed as if the sleek nostalgia of Cindy Sherman's "Untitled Film Stills" were transported to a suburban sprawl but with a voyeuristic anxiety. "You see certain threads in the work around you. There are common interests," Simmons says of the exhibition. The summer group show is a beloved art world tradition, and now also a sign that galleries may be returning to normal. "Altered States" is one view through July 23 at Rebecca Camacho Presents, 794 Sutter Street, San Francisco, rebeccacamacho.com.

WEAR THIS

Prints and Patterns Reminiscent of Contemporary Art

From left: Hermès, similar styles at hermes.com; Ermenegildo Zegna XXX, similar styles at zegna.com; Bianca Saunders, brownsfashion.com; Berluti, berluti.com; and Dior Men, dior.com.Courtesy of the brands

By Jameson Montgomery

Whether born from creative collaboration or developed in-house, this season's men's wear took inspiration from the world of visual art. Hermès debuted shirts emblazoned with indigo horses that feel lifted from a woodblock print and were made in collaboration with the French painter and sculptor Jean-Louis Sauvat, while Bianca Saunders repurposed an archival photo of her mother lounging on the beach in Jamaica, which she repeats across the front panels of a button-down. Then there's the ceramist Brian Rochefort, who partnered with Berluti's creative director, Kris Van Assche, to translate his vivid sculptures into various garments, including a shirt whose splotches evoke the spots of an otherworldly animal. For Ermenegildo Zegna's own painterly print (a violet-and-teal pattern on a half-zip smock), the brand drew from the foliage of Oasi Zegna, a nature preserve in the Biellese Alps that was the focus of a 1930s reforestation campaign led by the brand's namesake founder. Dior Men's Kim Jones, meanwhile, fell in love with the work of the Ghanian painter Amoako Boafo and created an entire collection in dialogue with the artist's vibrant portraiture.

FROM T'S INSTAGRAM

The Art of Japanese Brush Making

Nara fude — made from mixed hair (left) and goat hair (right) — for practicing calligraphy using sumi ink ground on an ink stone.Shina Peng

Chiyomi Tanaka is one of seven remaining masters of crafting Nara fude. "Fude" roughly translates to "brush," but Tanaka uses the word only for the style of calligraphy and ink-painting brushes she makes in a tradition with roughly 1,300 years of history in Nara, the landlocked prefecture below Kyoto. She works on the brushes in batches — first blending and shaping a stiff inner core, then wrapping it in softer hairs — repeatedly wetting and drying the hair, whether that of a squirrel, itachi (a kind of weasel), horse, rabbit, sika deer, tanuki (raccoon dog) or a Yangtze River Delta white goat, between steps. The stiffness or softness of a hair, how much spring and resilience it has, the amount of ink it picks up and how quickly it releases ink onto the page — all of this matters to a calligrapher who desires a particular kind of line. In Japan, calligraphy is still valued on the same level as poetry or painting, but, with very few exceptions, the village brush maker is a thing of the past. As the demand for everyday calligraphy brushes dwindled, though, some makers turned to another source of income: beauty brushes. For Hannah Kirshner's full story on Japanese brushes, visit tmagazine.com — and follow us on Instagram.

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