2021年6月11日 星期五

On Tech: Are tech’s wealthiest worth their pay?

The mood about technology has soured more recently, but bosses' paychecks have mostly remained unscathed.

Are tech's wealthiest worth their pay?

Nick Little

Apple paid its chief executive, Tim Cook, $1.4 billion in total since 2007. Oracle's chairman, Larry Ellison, racked up stock and cash valued at nearly $1.9 billion over the same period. And Mark Zuckerberg has pulled in $5.7 billion from Facebook since the company went public in 2012.

These are among the billion-dollar men of the technology industry. The cumulative paychecks of a half dozen executives topped $13.2 billion, according to a new analysis of the past 15 years. Those are years in which tech companies become powerful forces in the economy, our lives and world affairs. The mood about technology has soured more recently, but the tech bosses' paychecks mostly remained unscathed.

The New York Times published on Friday an analysis of the most highly paid chief executives of America's publicly traded companies in 2020. During the pandemic, the executives received some of the richest pay packages ever, my colleague Peter Eavis reported.

To get a picture of what companies paid their bosses over a longer period of time, the executive compensation consulting firm Equilar ranked the 10 executives with the most cumulative total pay, going as far back as 2006 when there was a change in corporate compensation disclosures. Tech bosses took six of those 10 spots, largely because of the value of stock that their companies gave them.

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The billion-dollar-plus paychecks of a handful of men — and yes, they're all men — brings up a big and unanswerable question: How do we know if they're worth the money?

Baseball stat geeks know about a measure called wins above replacement, which tries to quantify the value of a player by estimating how many more or fewer wins a team has with him compared with a replacement who might be cheaper. Even in the tech industry, which obsesses over data, there is little attempt to apply a wins above replacement stat for the corner office.

Maybe a hypothetical replacement leader of Alphabet would do a better job than Sundar Pichai, and for less than the $1.1 billion in stock and other compensation that Google's parent company has paid him since 2015, according to the Equilar analysis. Boards of directors don't typically try to find out. Chief executives are paid what they're paid.

Let me dig deeper into a couple of the C.E.O. pay figures. Calculating what corporate chiefs are "paid" is a complicated and contentious exercise. In some cases, the tech bosses' compensation is even larger than the mind-boggling numbers initially suggested.

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When Cook took over for Steve Jobs in 2011 as Apple's chief executive, the company pledged to give him as many as 28 million shares, after adjusting for stock splits, over the next decade. Back then, Cook topped The Times's annual ranking of highest paid C.E.O.s, based largely on the potentially $376 million value of that stock. One expert called Cook's stock award "historic to such a degree that it skews the numbers."

But Cook would take home all the shares only if he stuck around for 10 years and if the company's stock price rose faster than that of most other large companies. So what will happen? Cook is likely to collect all or nearly all of the shares, with a final batch due in August. Those shares, by one calculation, are now worth $3.5 billion, or nearly 10 times that "historic" number a decade ago.

Companies typically justify top-dollar executive paychecks by saying that the bosses are irreplaceable and that they only get rich when shareholders do, because they are paid largely in stock. Cook's wallet has gotten fatter since 2011 from Apple's climbing stock price, right alongside anyone who happened to buy Apple stock.

But again, it's hard to assess how much of Apple's financial or stock performance is Cook's doing. Maybe you would do 80 percent as well as Cook at a fraction of the cost.

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Apple doesn't disclose the $3.5 billion figure directly. I tallied it from Apple's annual statements to shareholders. Equilar calculated that Cook's cumulative compensation since 2007, when he was Apple's chief operating officer, is $1.4 billion. Equilar's figure assessed the value of Cook's stock in each year that it was released to him, not the current value of those shares. Like I said, there are many ways to slice and dice C.E.O. pay.

The figures might seem light years (or a handful of zeros) away from most people's financial situations, but they also have a heartening message for anyone who feels clueless about money.

Zuckerberg topped the Equilar ranking of longer-term C.E.O. pay, almost entirely from stock options on 120 million shares that Facebook handed him shortly after the company was founded. Zuckerberg sold about one-third of those shares for $2.3 billion more than a year after Facebook went public. If he'd held onto those shares instead, they'd be worth nearly $14 billion now.

But don't loose sleep worrying about Zuckerberg's poorly timed stock sale. He's still worth $124 billion.

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Before we go …

  • About that discounted internet service … Emergency government funds are supposed to help lower-income Americans reduce their monthly internet bills by up to $50. The news site Protocol found that even a small discrepancy — such as an address entered "Street" instead of "St." — were causing some internet companies to block eligible people. (The Washington Post wrote last month about other shenanigans in this internet discount program.)
  • Break out the soldering irons! Vice News reports that New York may be poised to become the first U.S. state to pass a law that should make it easier and cheaper to repair your electronics and other stuff. Some product makers, including Apple and John Deere, have lobbied against these "right to repair" laws that would require them to give people and fix-it shops access to information manuals, tools and parts instead of relying only on authorized repair providers.
  • How about "The Crown" crowns? To make extra money, Netflix opened an online store for merchandise related to the company and its shows, including "Lupin" throw pillows and Netflix-brand boxer shorts, my colleagues John Koblin and Sapna Maheshwari report.

Hugs to this

Here is a live video feed to watch the snorting, waddling antics of elephant seals on a California beach. (This was among the entertainment recommendations from my colleague Amanda Hess.)

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2021年6月10日 星期四

On Tech: Tech forgets about the needs of the 99%

Tech is now for all of us, and yet the tech companies keep focusing on the nerds who want fancy gadgets.

Tech forgets about the needs of the 99%

Simoul Alva

I apologize for sounding like a grumpy old man. But I'm going to go full Andy Rooney and complain about gadgets and technology that — however well intentioned — seem to be forgetting about the average person.

This is grouchy me asking: Who is technology made for? Tech isn't just for nerds anymore, but companies often act as if it is.

Amazon and Apple got into a spat a few weeks ago over "lossless" audio files. I didn't know what they were, either. They're high-quality digital songs that most people can't distinguish from regular versions. Likewise, the newest features in smartphone software sound smart, but I wonder how many people will take advantage of them and tailor iMessage notifications for their boss. One of Apple's newest features is for the approximately 18 people who want to use the same keyboard to control an iPad and Mac at the same time.

Please don't yell at me! I know that some people care passionately about stuff like this, and it makes sense for tech companies to cater to them. Companies also constantly improve their products in ways that are relevant for both the tech-savvy 1 percent and everyone else.

But I can't help thinking that it would be better for tech companies and us if they focused more of their energy and marketing muscle on what matters to the 99 percent of people who use technology.

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Smartphones are one of the most mass-market products ever made. What do lots of people want from their phone? A cool look, simplicity, longer battery life, low costs for the device and internet surfing, and better resistance to our clumsiness.

But the hot marketing pitch for smartphones in the United States has been their ability to connect to 5G cellular internet networks, which most Americans can't access and might not need at all for a long time.

When Apple devotes all of its TV commercials to its phones being dropped into toilets, then you'll know that the industry is thinking about the 99 percent. (Yes, I know that lots of phones have been made more resistant to water, including bathroom dunkings.)

I loved this list from The Verge in 2019 of all the things that the tech industry assumes that everyone knows but most humans do not. Normal people do not know how Facebook ads are targeted at them, why Bluetooth is so flaky (or what Bluetooth is), or whether they need to buy extra storage on their phones as Apple keeps nagging them about.

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"It's a crucial reminder of an important fact I think the entire tech industry forgets constantly," Nilay Patel wrote in that 2019 article. "Most people have no idea how anything actually works, and are already hopelessly confused by the tech they have."

Most people don't have the time and brain space to care about anything other than the basics of using their phone, computer, television set or other bare necessities and apps. And that's perfectly OK and normal. What's not OK is that the biggest and richest companies on the planet often don't cater to those needs.

Technology companies should continue coming up with cutting-edge advances. But the balance seems off between the new, wow stuff, and what most people actually need.

Tech companies should also stop pretending that normal humans will dig into complex privacy controls. That might mean baby monitors shouldn't come with passwords that criminals can easily find online, and Amazon shouldn't automatically turn people's home gadgets into a shared internet network.

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I don't have a simple fix. Maybe technology companies should hire chief normality officers to make sure that gadgets, apps and software are needed by and usable for the 99 percent.

It is really hard to make things easy and cater to the needs of millions or billions of people. The first step is to remember that technology is supposed to be for everyone.

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Before we go …

  • Cryptocurrencies aren't as hard to track as criminals believe. The F.B.I. showed that by recovering most of the Bitcoin ransom paid to hackers who froze the computer networks of Colonial Pipeline, my colleagues reported.
  • Google cracks down on slander websites: My colleague Kash Hill has been reporting on websites like BustedCheaters.com that allow people to anonymously accuse others of being fraudsters or pedophiles, and sometimes charge the victims money to wipe that slander from web searches. In response, as Kash and Dai Wakabayashi write, Google is making changes to reduce the visibility of those exploitative sites, including stopping them from appearing in search results for people's names.
  • The Xbox was just the beginning for Microsoft: The company has spent big to buy video game makers and create new-age technology that makes Microsoft a big deal in gaming beyond its Xbox console, my colleague Kellen Browning reports.

Hugs to this

Chinese social media has been transfixed by a herd of elephants that has roamed hundreds of miles across China. My colleague Vivian Wang shared an image of the elephants' adorable sleeping formation.

We want to hear from you. Tell us what you think of this newsletter and what else you'd like us to explore. You can reach us at ontech@nytimes.com.

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