2021年6月23日 星期三

On Tech: What is Facebook?

Facebook keeps dabbling in new things. Is it now an overstuffed mess, or a genius idea factory?

What is Facebook?

Shira Inbar

This question might sound silly, but I'm serious: What is Facebook?

Did you know that Facebook has a dating service, online job listings, a version of Craigslist, a new collection of podcasts and live audio chat rooms, multiple copycats of Zoom, a section just for college students, two different spots for "TV" shows, a feature like TikTok (but bad) and software that office workers can use to communicate? On Tuesday, the company also outlined new developments in its efforts to get more businesses to sell merchandise directly inside Facebook and the company's other apps.

If you knew that Facebook was doing all of this … gold star, I guess. You spend way too much time on the internet.

These zillion experiments could transform Facebook from the place where we connect with fellow gardening lovers or shout about politics to — well, I don't know what Facebook might become. (Facebook might not know, either.)

The company's constant tinkering raises the question: Is Facebook trying so hard because it's excited about what's next, or perhaps because, like its peers, it is no longer so adept at predicting and then leading digital revolutions?

It's worth paying attention to Facebook's attempts at reinvention, or whatever it's doing. We might not want to admit it, but Facebook's choices rewire how billions of people interact, the ways that businesses reach their customers and the strategies of every other technology company.

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So what's going on? Why is Facebook stuffing its apps with so many new features? Partly, I think, we're seeing a conundrum facing many successful companies: Is it better to focus on what made the company a star in the first place but risk irrelevance if it misses the big new thing? Or is it smarter to go off in new directions, but at the risk of tinkering so much that the company kills its golden goose?

I asked my colleague Mike Isaac, an astute watcher of Facebook's inner workings, whether Facebook was trying so many things because it's optimistic about new opportunities or because it's worried about staying still. He said the answer was probably both.

On the optimism side is the reality that successful companies have a lot of power to repeat their successes. Maybe Facebook's copycats of Zoom, TikTok or Nextdoor aren't great, but the company has many ways to nudge the billions of people using its apps to try them out, until everyone we know is Zooming on Facebook. Big Tech operates under a kind of Manifest Destiny — a belief that powerful companies can and should constantly expand the frontiers of what they do to keep growing.

On the fear front, maybe it seems ridiculous that a company being sued and investigated for being too powerful might be worried about failing. But Mark Zuckerberg, like many tech bosses, obsesses over the history of technology in which evolutionary changes have repeatedly ruined what seemed to be unstoppable industry leaders.

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There is no guarantee that Facebook, Instagram and WhatsApp will remain dominant communications or entertainment choices for billions of people. It is far from a sure thing that Facebook, which generates nearly all of its revenue from selling ads to businesses that want to get our attention, can figure out how to make real money from podcasts or from turning WhatsApp into a go-to way that a dress shop or fruit vendor sells products.

Mike also raised a profound question about both Facebook and Google, where some leaders fear the company is no longer inventive enough. Have Big Tech companies become so big and successful that they've lost their touch?

One reason Facebook became the company that we know today is that Zuckerberg and other executives understood before almost anyone else how the internet — and smartphones most of all — would change human communications and give Facebook novel ways to profit from those interactions. Tech executives aren't oracles, but wow, Zuckerberg got a few big predictions right.

And Facebook's leaders are most likely hoping that all of this inventing will help it stay popular and rich for years to come.

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Before we go …

  • Big Tech makes its case in Washington: Alarmed by congressional legislation that might alter or break up technology giants like Amazon and Google, Big Tech has mobilized its lobbying armies in Washington, my colleagues report. The pushback, including in a phone call between Apple's chief executive and Speaker Nancy Pelosi, is meeting some resistance from skeptical lawmakers.
  • "We are very free": My colleagues and the news organization ProPublica examined thousands of online videos that seemed to show people in China's Xinjiang region using strikingly similar language to deny claims of government repression. They found evidence that the videos were a coordinated Chinese government campaign to shape global opinion by widely circulating propaganda on websites like YouTube and Twitter.
  • How not to ruin your work life with technology: For people who are working partly in an office and at home, Brian X. Chen suggests which technologies to use (or not). Two ideas from his column: Consider taking a break from screens at the end of each week, and call colleagues on the telephone.

Hugs to this

Two words: professional tag. Seriously, these people playing a souped up version of the children's game are amazingly athletic.

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Raising Kids to Love Exercise

Body positive ways to encourage the joy of movement.

Raising Kids to Love Exercise

Nan Lee

As someone who came of age during the late 1990s, when the cultural messages around the female body were demented, and Britney Spears's bronzed abdomen was considered an attainable and appropriate goal, playing sports was one of the few things that allowed me to feel good about myself. Sports made me feel capable and strong, rather than ornamental. I might not have looked the way I wanted to in those stupidly low-slung jeans, but I could run my heart out on the field hockey pitch and lose myself in the camaraderie of my teammates on the long bus rides back from away games.

My field hockey team was not good! But our losing record did not detract from my overall enjoyment of the activity. In fact, the low stakes might have increased my enjoyment — in the past 20 to 30 years, youth sports have become more competitive and more time consuming. Experts are concerned that children are risking injury from overtraining and specializing in a single sport at ever younger ages, according to reporting by Roni Caryn Rabin in The Times. Research has shown that there are additional risks to specializing and intense training, which include psychological stress and quitting sports entirely.

I have two daughters, and despite my best attempts to run a body positive home, I can already tell that my older daughter, who is in third grade, is getting messages from the outside world about how she is supposed to look. My hope is that exercise can provide a counter message about what her body can do. There is ample evidence that playing sports is correlated with a host of psychological benefits for children of all genders, including higher self-worth and body image for girls.

But I'm not naïve; I know that my girls may also be told that exercise is important because it's an avenue for weight loss, not because it's an opportunity for joy, strength or friendship. So how do I encourage my children to be active, without making it an area of stress, or a chore? I asked two experts on kids and health for their tips.

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Don't force it. If you push your kid into a sport they really don't want to do, it's not going to stick. People (children included) feel motivated to do something when they have control, when they can feel like they're a part of something, and when they can feel successful, said Matthew Myrvik, a clinical sports psychologist and an associate professor at The Medical College of Wisconsin. "Where you start is you give them control," he said — which is to say, give them several different kinds of activities to choose from.

For a child who isn't excited about team sports like soccer or basketball, you can offer skateboarding or yoga, which are physical activities that they can master on their own. "If you have a kid who is more cerebral or into science, taking a nature walk and identifying different plants or birds, or taking a bike ride through a beautiful setting," can keep activity joyful, said Christy Harrison, a registered dietitian and host of the podcast "Food Psych."

If you try to force particular activities on your kids, it may backfire, Ms. Harrison said. "A lot of adults who are healing from disordered relationships with their bodies were pushed into adult type activities that made them hate exercise; it made them feel like they were being punished," she said.

Praise effort, not outcome. As children reach adolescence, they tend to drop out of sports entirely if they are not highly competitive, according to a 2019 policy statement from the American Academy of Pediatrics. Teach your kids that especially in team sports, they cannot control the outcome of the game, Dr. Myrvik said. What they can control is how hard they try. After a game, whether your kid wins or loses, praise the process, saying something like: "I love how many shots you took today," or "It's great to see you out there having fun with your friends."

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Make it a family activity. Kids are smart, and they will notice the mirthless way that some adults view exercise — going out for a jog that feels like checking off a box or doing some mandatory drudgery, Ms. Harrison said.

So try to find activities you can do as a family together that are joyful, and that get your bodies moving. Dr. Myrvik said his children look forward to their family dance parties (and also use them as a tactic to delay bedtime). During the pandemic, we started taking family hikes and doing Cosmic Kids yoga together, both of which we are continuing even as group sports open up again.

As soon as I heard about a local rec soccer league that was enrolling for the spring, I encouraged my older daughter to join. I said we could practice together, since I played soccer from kindergarten through high school. She scoffed, and said she wasn't interested. Then, a week after the rec league began, her best friend was telling her about how much fun she was having at soccer, and my daughter begged me to get her in the league. She ended up loving the experience, and wants to do it again in the fall.

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Tiny Victories

Parenting can be a grind. Let's celebrate the tiny victories.

My son was losing energy on a hike, and I told him I'd give him invisible M&Ms to give him energy. Every few steps, I tossed one to him and said, "Ping!" It got him giggling and kept him moving until we got over the hill! — Cate Blair, Seattle

If you want a chance to get your Tiny Victory published, find us on Instagram @NYTparenting and use the hashtag #tinyvictories; email us; or enter your Tiny Victory at the bottom of this page. Include your full name and location. Tiny Victories may be edited for clarity and style. Your name, location and comments may be published, but your contact information will not. By submitting to us, you agree that you have read, understand and accept the Reader Submission Terms in relation to all of the content and other information you send to us.

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