2021年8月6日 星期五

What vaccine supply tells us about international trade

The old New Trade Theory for the win.
Author Headshot

By Paul Krugman

Opinion Columnist

For many of us, Chad Bown of the Peterson Institute for International Economics — a boutique think tank specializing in, duh, international economics — has become the go-to guy for current developments in trade policy. His work tracking the evolution of Donald Trump's trade war was invaluable.

Now he has a highly informative new paper with Thomas Bollyky on the vaccine supply chain. I won't lie: There's a lot of detail, and the paper is fairly heavy going. But it's full of useful details, and it also, I'd argue, tells us some interesting things about the nature of world trade in the 21st century.

One thing that caught my eye — probably not the most important thing, but one close to my heart — is that the story of global vaccine production demonstrates the continuing relevance of the so-called New Trade Theory, or as some now call it, the "old New Trade Theory."

Background: Here's a sample graphic from Bown and Bollyky, showing what's involved in the production of the Pfizer vaccine:

The shots made round the world.Peterson Institute for International Economic

Producing these vaccines is evidently a complicated process, involving facilities in many locations, presumably implying a lot of cross-border shipments of vaccine ingredients. Notably, in Pfizer's case all these facilities are in the United States and Western Europe, which is typical across pharma firms, although other companies have a few facilities in Brazil and India.

So where do vaccine supply chains fit into the theory of international trade?

If you've ever taken an economics course, you probably learned about the theory of comparative advantage, which says that countries trade to take advantage of their differences. The classic original example, from the early-19th-century economist David Ricardo, involved the exchange of English cloth for Portuguese wine.

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Comparative advantage is a powerful, illuminating theory — especially because it shows why countries export goods they're relatively good at producing even if they're less productive in those industries than potential competitors. Bangladesh is a low-productivity nation across the board (although it has been improving), but its productivity disadvantage is less pronounced in apparel than in other industries, so it has become a major clothing exporter.

In the 1960s and 1970s, however, a number of economists began suggesting that comparative advantage was an incomplete story. World trade had been growing over time, but much of that growth involved trade between countries that didn't seem very different — the United States and Canada, for example, or the nations of Western Europe. Furthermore, what these countries were selling to each other looked pretty similar: There was a lot of "intra-industry" trade like the large-scale, two-way trade in autos and related goods across the U.S.-Canada border.

What was going on? A few economists had long noted that comparative advantage wasn't the only possible reason for international trade. Countries might also trade because production of some goods involves increasing returns — there are advantages to large-scale production, which creates an incentive to concentrate production in a few countries and export those goods to other countries. Automotive trade between the United States and Canada was a classic example: After the countries established a free-trade agreement for autos in 1965, North American car companies achieved economies of scale by limiting the range of items produced in Canada, exporting these goods and importing other items from the United States.

But if trade reflected increasing returns rather than country characteristics, which countries would end up producing which goods? It might be largely random, the result of accidents of history.

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There was, however, remarkably little economic literature on increasing-returns trade until the late 1970s. Economists don't like to talk about stuff they find hard to model, and trade models with increasing returns tended to be messy and confusing. Eventually, however, some economists came up with clever ways to cut through the confusion, in papers like this 1980 piece in the American Economic Review:

Niftiness is necessary.American Economic Review

(I'll note, with all due immodesty, that the journal would later name this one of the 20 top papers published in its first century of operation.)

God, I was young!

Anyway, history has a sense of humor. No sooner had economists come up with nifty models of trade between similar countries, driven by economies of scale, than the world economy took a hard turn away from that kind of trade toward trade between dissimilar countries driven by things like large differences in wages.

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World trade exploded from the mid-1980s until around 2008, a process sometimes called hyperglobalization:

Globalization gets hyper.World Bank

And where trade growth in the '60s and '70s had largely involved advanced economies selling stuff to each other, hyperglobalization involved a surge in exports of manufactured goods from relatively low-wage developing countries:

Everything old was new again.World Bank

So we had a New Trade Theory, but the new trade we were actually getting was much better explained by, well, old trade theory.

So what does all this have to do with vaccine supply chains? Well, as I already noted, vaccine ingredients are mainly produced in advanced countries — countries that are very similar in their education levels, overall level of technological competence and more. So why wasn't each advanced country producing the whole ensemble of vaccine-related inputs? Here's what Bown and Bollyky say:

"The business model that much of the pharmaceutical industry had shifted toward over the previous 25 years involved fragmentation. As tariffs and other trade barriers had fallen globally, information and communications technology (ICT) developed, shipping and logistics efficiency increased, and protection of intellectual property rights steadily improved. The fact that trade could play a greater role in distributing pharmaceutical products globally meant that companies could operate fewer plants but at a larger scale." [Emphasis mine.]

Hey, it's New Trade Theory in action! And it sure looks as if there was a lot of random historical contingency determining national roles in the pattern of specialization. Europe was initially very dependent on Britain's exports of lipids — but I doubt that there's something about British culture that makes the country especially good at lipids. It's just one of those accidents that play a big role in economic geography.

Is there a moral to this story? There's been a lot of backlash against globalization over the past decade, to some extent justified: Advocates of free-trade agreements oversold their benefits and understated the disruptions they might cause. But the case of vaccine production illustrates a positive side of globalization we tend to forget. These miracle vaccines are incredibly complex products that would have been hard to develop and produce in any one country, even one as large as the United States. A global market made it possible to deliver all the specialized inputs that are saving thousands of lives as you read this.

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2021年8月5日 星期四

On Tech: YouTube is underwhelming

Even YouTube isn't an unqualified financial winner. This does not speak well for the vitality of the internet.

YouTube is underwhelming

Even YouTube isn't an unqualified financial winner. This does not speak well for the vitality of the internet.

Dani Choi

This question will sound ridiculous, but it isn't: Is YouTube a success?

Please hold your boos. It's hard to imagine the internet without YouTube. Buying the video site in its relative infancy was one of the smartest things Google ever did. But after nearly 15 years of being part of Google, the most successful money machine in internet history, it's still not clear that YouTube has fulfilled its financial potential both for itself and everyone involved in its vast digital economy.

Two data points: The money that YouTube keeps from selling advertisements — its main source of income — was about $11.2 billion in the past year, not much more than the ad revenue of ViacomCBS, a mid-tier American TV company that owns the CBS television network. Twitter, which is not so hot at money, pulls in roughly double the ad sales on average from each of its users compared with YouTube.

No one should feel bad about YouTube. Yeah, it's fine. But it says something about the vitality of the internet that YouTube is probably the most vibrant economy online and it's still hard to call it an unqualified financial winner. And if YouTube isn't winning, its masses of video creators also won't be.

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The internet's big promise was to give anyone a shot at making a living from doing what they love, but YouTube shows just how elusive that dream turned out to be. If YouTube isn't quite living up to high hopes, that means the internet isn't, either.

Let me dig a little deeper into how odd YouTube is in one important respect: It pays some of the people and companies that stock its virtual shelves with products.

At Facebook, Instagram, TikTok, Snapchat and Twitter, we make their products for free — with some exceptions — in the form of our silly memes, photos from engagement parties and beauty tutorials that we post. For video makers that meet YouTube's standards, the site typically hands over to those people and organizations about 55 percent of the money from ads that appear in or around their videos.

Because of YouTube's revenue sharing and other ways for content creators to make money from videos, it most likely has delivered more income to people online than any internet site ever. (This is impossible to prove. People do make money in less direct ways from building an audience on places like Instagram and TikTok, but YouTube remains a go-to spot for people to earn an income online.)

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Maybe YouTube, particularly after revelations several years ago that companies' advertisements were appearing in videos that promoted anti-Semitism and other horrific views, has been less aggressive than companies like Facebook and Twitter about shoving commercial messages everywhere. This is a good thing, even if those are missed opportunities for YouTube and video makers to earn more money.

The end result is that YouTube makes a lot of money for itself and video makers, and its revenue is growing very quickly, but the numbers remain kind of meh relative to its size and influence.

The fact that I even mentioned YouTube in the same paragraph as the middling TV company ViacomCBS and Twitter … well, that says something about how YouTube has underwhelmed for some time. YouTube's cut of ad revenue is also less than half the size of Netflix's yearly revenue. (Those figures don't count YouTube's income from other sources including subscriptions, which the company does not regularly disclose.)

If YouTube has so far fallen short of its financial potential, what does that say about the rest of the digital world? If you read the work of people like my colleague Taylor Lorenz, who chronicles the internet's labor force, it's easy to see that there may be a mismatch between the promise of the internet economy and the reality.

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Some people do earn a good living from their creations on YouTube or other apps, but many others are constantly hustling for peanuts and burning out.

It's hard to stand out in the sea of people making dance videos on TikTok, livestreaming video games on Twitch or hosting YouTube talk shows, and it has always been that way for creative professions. Except digital optimists wanted to believe that the internet would make it easier and more democratic for anyone to find their fans and their calling.

That's why YouTube's finances matter to the rest of us. If YouTube isn't quite working out, then the promise of the internet isn't, either.

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TIP OF THE WEEK

Watching the Olympics is still hard

Watching TV should be easy, but GOOD GRACIOUS it's not simple in the United States to watch the Olympics events we want to see. Brian X. Chen, the consumer technology columnist for The New York Times, walks us through his efforts.

I learned the hard way that people who ditch cable TV still get the short end of the stick.

This week, I was trying to watch a replay of the rock climbing events at the Olympics. I was particularly interested in seeing Adam Ondra, the world's best climber.

But the recording of the semifinals that NBC made available on YouTube TV, the online bundle of TV channels that I pay for, trimmed the climbing coverage to just one hour. To my frustration, the segment omitted most of Ondra's airtime. (Read this if you want to know how Ondra did in Thursday's competition.)

I posted a snarky complaint on Twitter. I soon learned from my followers that the Olympics coverage that Americans see on prime-time television or stream on services like YouTube TV is vastly inferior to the more complete Olympics event coverage in the NBC Sports app.

I downloaded the NBC Sports app and there it was: full footage of each event! But I ran into another problem. To use the service, I needed to log into the app with account information for a cable TV subscription, which I don't have.

(There is also Olympics coverage on Peacock, the video streaming service that's part of the same company as NBC. It's confusing.)

Long story short, cord cutting is great. It's far easier than it used to be for sports junkies to watch live games and events online. But it's still optimal to have cable TV, too. Who can afford all these subscriptions?

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Before we go …

  • We still haven't figured out health apps: New York is the first large jurisdiction in the United States where restaurants, gyms and other public places will require that customers provide proof of vaccination against the coronavirus. My colleagues Erin Woo and Kellen Browning look at the privacy implications of electronic systems to keep track of vaccinated people. (Other countries have also rolled out digital vaccine verification systems.)
  • Facebook vs. academics: The company said that researchers who solicited volunteers to help study the opaque system of ad targeting on Facebook are threatening people's privacy. Facebook has a valid argument, Bloomberg News says, and so do the academics.
  • Remember the Segway? No? Exactly. A former book agent writes in Slate about his role in overhyping the Segway, a novel but ultimately unpopular scooter introduced in 2001 that promised to change the world and did not. It's a useful lesson in how the pressure of impossible dreams can ruin the chances of a new product.

Hugs to this

The crowd at the 1996 Democratic National Convention danced to "Macarena." It is painfully corny and wonderful.

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