2021年8月18日 星期三

Baking the World a Better Place

Talking to children about various types of protest can empower them to make their voices heard.

Baking the World a Better Place

Author Headshot

By Veronica Chambers

Narrative Projects Editor, Special Projects

Willa Pelini, Paola Velez and Rob Rubba (left to right) launched Bakers Against Racism amid the unrest following a series of police-involved killings in 2020.Jared Soares for The New York Times

The spring and early summer of 2020 was a tough time for me and many other parents. The deaths of George Floyd, Breonna Taylor and the spotlight on previous victims such as Elijah McClain broke our hearts again and again as we watched graphic videos of police-involved killings and stayed glued to the news. There were days that I woke up crying and went to bed crying.

I tried to hide these tears from my daughter. But she had just turned 13 and the pandemic meant we were all together in an apartment. Plus she had a phone. So she had been reading more of the news than I would have liked. A dear friend's son, also 13, refused to jog in their bucolic suburban neighborhood after Ahmaud Arbery's death, in defiance of his soccer coaches' instruction. Our children were suffering, and I know that my friends, of many different backgrounds, were struggling to explain the headlines against the backdrops of safety and possibility they had sought to create in their own homes.

That spring, my daughter attended her first protest march. She came home, her arms and legs buzzing with excitement. The gathering, which took place in our relatively small town of Hoboken, N.J., had drawn thousands of people. Organizers and community members, some of them young women like my daughter, spoke at the march, and she was in awe of their voice and their power.

Later that summer, I began working on a kids book about the power of protest with my colleagues at The New York Times. "Call and Response: The Story of Black Lives Matter" looks at the summer of 2020 as a case study in the effectiveness of peaceful protest. Experts believe that between 15 million and 26 million people participated in some sort of Black Lives Matter event in the spring of 2020 — most likely making it the largest protest movement in the nation's history.

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But as I told my daughter, and as we discuss in the book, you don't need a bullhorn to raise your voice about the issues you care about. Children and young adults have long taken part in alternative forms of protest, including horseback rides, surfboard paddle outs, bicycle gatherings, concerts, letter writing campaigns and mural painting. There are so many ways to be an activist and our book highlights young people who are changing the world, like pastry chef Paola Velez, 30, of Washington, D.C.

I spoke with Paola recently about her effort to harness her passion for baking as a fund-raising tool to support social-justice projects. In spring of 2020, Paola united with fellow pastry chefs Willa Pelini and Rob Rubba to create Bakers Against Racism. Their goal was to convince 80 bakers to make and sell goods to support organizations doing racial justice work. The response was immense; more than 2,000 bakers in at least 41 states and on five continents around the world signed up.

Daniella Senior, left, a restauranteur, and Paola Velez bake to benefit causes they care about.Andrew Seavey

For Paola, who grew up in the Bronx, families were key to making the nationwide bake sale a success. "When I would think about who can reach the most people, I didn't focus on the celebrity chef. I didn't focus on the influencer," she explained during a recent Zoom interview. "I focused on the people that actually knew people. The moms, the dads, the aunties, the cousins, the ones that would have to have this difficult conversation with their family that they might not have had the opportunity to do so, but have been wanting to do for so long."

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So far, she said, the organization has raised more than two million dollars in a little over a year for groups such as Black Lives Matter, the United Negro College Fund, the Equal Justice Initiative and the Innocence Project. "What's really beautiful about it is that I started it with, like, zero dollars down, and just the goodness of other people," Paola said. "You don't actually have to wait until you have a ton of money to raise a ton of money."

Bake sales have a long history of being a potent form of political protest. In the 1950s, Georgia Gilmore sold pies and other baked goods to help fund the work of the Rev. Dr. Martin Luther King Jr. and the Montgomery bus boycotts. Paola has seen that pastry can be a great opener for sometimes challenging political discussions: "When we speak about issues that we care about, we do it with a pie in hand," she said. "And so sometimes it's a little more graceful and a little more palatable because there's something sweet at the end of this, like, very charged, very truth-forward statement that we have to make."

The very act of baking, Paola pointed out, is an exercise in mindfulness that lends itself to the thought-provoking work of social justice. "It takes a little bit of patience and it takes a little bit of grace," she said. "So I always say, you can bake the world a better place, because in those times of reflection, you are really staying still and thinking about how to be someone that gives." Even non-professional bakers, including children, are welcome to join the effort, she said, and they might benefit from some meditative time with the oven.

Most recently, Bakers Against Racism has dedicated efforts to help support organizations working to end hate crimes against Asian Americans and people of Pacific Islander heritage. To participate in one of their initiatives or to organize your own local Bakers Against Racism bake sale, visit bakersagainstracism.com or @bakersagainstracism on Instagram.

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2021年8月17日 星期二

On Tech: How Amazon won shopping

Amazon might not be the best shopping site, but using it can feel like magic.

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Technology

August 17, 2021

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How Amazon won shopping

Amazon might not be the best shopping site, but using it can feel like magic.

Irene Suosalo

I don't want to let a milestone pass without blaring that THIS IS A BIG MOMENT.

Amazon most likely passed Walmart recently as the biggest retail seller outside China, as my colleagues Karen Weise and Michael Corkery wrote on Tuesday. Shoppers around the world — but mostly in the United States, which remains Amazon's biggest market by far — now buy more than $600 billion worth of stuff on Amazon each year. Yeah, that's a lot. That's about what Americans spent at restaurants and bars last year.

Some of you reading this might be surprised that Amazon wasn't already selling more than Walmart. Nope. Remember that people in most countries, including the United States, still do the vast majority of their shopping in stores. That makes it all the more remarkable that Amazon has gotten so big. (Side note: The total value of yearly purchases made on Alibaba, China's e-commerce giant, is roughly double those on Amazon. That's really a lot.)

What's most notable is how Amazon got to this point. Not unlike America's retail rulers of prior eras, Sears and Walmart, Amazon rose to power because it nailed convenience, the force of habit and a system to move merchandise from place to place. Amazon isn't always the best place to shop, but it is winning by mastering everything but the shopping.

Before the coronavirus pandemic, Amazon was on track to surpass Walmart as America's retail leader. But changes in our shopping habits turbocharged Amazon's sales even more than Walmart's. (Read more from my colleagues on Amazon's milestone.)

As regular On Tech readers know, I am a teeny bit obsessed with Amazon. And among my fixations is this question: How can Amazon make a gazillion dollars and still feel like a clunky shopping website from the 1990s?

I realize that's a subjective assessment. But if you've ever browsed through endless options for curtain rods on the site, squinted at blurry product photos, felt bewildered by search parameters or questioned the reliability of reviews, you've had a glimpse at Amazon's shortcomings as a store.

Juozas Kaziukėnas, the founder of the e-commerce research firm Marketplace Pulse, mentioned something to me a few months ago that stuck in my brain: If Amazon started today, it might not work, because it doesn't necessarily have the best products at the cheapest prices nor is it a particularly pleasant place to shop.

But most shoppers on Amazon don't fixate on the flaws. Amazon has trained people to believe that they can rely on it to find what they need fast, usually. Buying is a breeze, usually, and Prime members and people who have Amazon credit cards have incentives to shop only there. If you have a problem, it's easy to get help — not always but often. Amazon's prices aren't always the lowest, but sometimes they are, and many people don't bother to look elsewhere.

Amazon "works for most consumers most of the time for most of the things," Kaziukėnas told me. Maybe that's not an inspiring corporate motto worthy of etching on a Jeff Bezos spaceship, but it does explain Amazon's appeal.

Amazon is proof yet again that the best product doesn't necessarily win. We gravitate to products and services like Amazon, Netflix and Zoom that win our trust and make using them so easy that it feels like magic.

Oddly, that isn't far off the blueprint for Sears and Walmart. Sears made it convenient to buy everything from socks to stocks and was an expert in sorting and moving merchandise. Ditto for Walmart, which mastered logistics and reached shoppers where they lived, increasingly in the suburbs. There are significant differences among Sears, Walmart and Amazon, too, but these companies' wins were not necessarily because they offered the best experience in the store or the catalog or on the website.

Ultimately, the proof of Amazon's power isn't only in its eye-popping sales numbers but in the reality that it's now more important than the products it sells.

It might not have the exact pair of Nike shoes that you want. It might botch an occasional order or make you feel uncomfortable about its treatment of its workers or its crowding out of local shops. But people now buy on Amazon because it is Amazon.

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Before we go …

  • The driver called it "stupid cruise control": U.S. auto safety regulators said on Monday that they opened a broad investigation into Tesla's driver assistance technology called Autopilot. My colleague Neal E. Boudette writes about a Tesla that had Autopilot engaged and slammed into a parked car in 2019, and what that fatal crash suggests about the system's failure at the basic function of emergency braking.
  • Cool companies can't quit a particular style of design: It's often called "Corporate Memphis," an aesthetic characterized by colorful but lifeless cartoon figures that you see on many websites and apps. Protocol spoke to illustrators about the role of gig work and cut-and-paste design technologies in helping establish this visual style.
  • You need this feel-good story about human connection: Marissa Meizz got attention on TikTok for being shunned by friends who excluded her from a birthday party. Taylor Lorenz writes about how Meizz got her revenge: She used her power online to organize real-world gatherings for people who felt alone.

Hugs to this

Two rockhopper penguin chicks got their first taste of swimming, in a kiddie pool. Extra hugs to the one who needed a little persuading to take a dip.

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