2022年2月11日 星期五

The Daily: Is the Metaverse Just Marketing?

The metaverse doesn't quite exist yet. But the hype still matters.

This week, we're exploring a question from our metaverse episode: whether the hype around the metaverse is just bluster — or the opportunity for systemic change. This is the latest in our ongoing coverage of how platform companies are reshaping our world (you can listen to the rest on our Big Tech playlist). Then, we introduce you to a new season of Modern Love.

The big idea: Is the metaverse just marketing?

"The Daily" strives to reveal a new idea in every episode. Below, we go deeper on one, from our show on Microsoft and the metaverse.

ADVERTISEMENT

A gaming event in New York in 2018. The metaverse is the convergence of two ideas that have been around for many years: virtual reality and a digital second life.Terrin Waack/Associated Press

Google the word metaverse.

About 51 million results appear. Headlines announcing state-backed metaverse investments worth billions of dollars pop up, too. And next to all that, in Google's description for the search term? "Fictional world."

ADVERTISEMENT

The algorithm is right. The metaverse doesn't yet exist, beyond rudimentary versions in games. But that hasn't stopped platform companies, including Google itself, from betting big that it will exist soon. These investments are dealing in speculation, banking on the prospect of an enormous, functional and interoperable virtual world where tech C.E.O.s promise we will soon work, shop and socialize as digital avatars. The pitch is essentially a technologically improved, personalized version of The Sims.

The problem is, the metaverse can't be manifested with just wishful Silicon Valley thinking. While much of our lives have already shifted online during the pandemic, making those experiences truly immersive at scale is a knotty challenge. The metaverse is currently stalled by a lack of infrastructure (the hardware and software aren't ready yet), a monopolistic approach to platform development (the metaverse is likely to require more openness and collaboration) and a lack of clear governance standards (some experts want to avoid reinscribing the pitfalls of social media).

So without a functional product, we wanted to know, what's with all the hype and the headlines? Is the metaverse just marketing, as our tech columnist Kevin Roose asked?

Meta déjà vu

If this moment feels familiar, that's because it is: A fictive metaverse future has been floated since the early 1990s by authors and technologists dreaming of an era when our virtual lives would be as important as our physical realities.

ADVERTISEMENT

For the last few decades, the idea has remained fringe. But slowly, it has seeped into the collective consciousness.

The growing popularity of gaming helped introduce the idea of a digital second life to the general public, allowing people to have immersive social experiences in digital worlds. New technology, including virtual reality headsets, facilitated these experiences, and movies like "Ready Player One" helped viewers imagine the possibility of a metaverse.

When "Ready Player One" came out in 2018, the metaverse still felt like a distant, potentially dystopian possibility. Then the pandemic accelerated the digitization of nearly everything, including schooling, working, socializing and exercising. Now, one poll estimates that at the current level of technological consumption, the average American will spend up to 44 years of his or her life staring at a screen.

"These things that were very fringe and dismissed as kind of a crazy thing or ridiculed or ignored — now suddenly, at some point, they just start to seem like common sense," said Nick Bostrom, the Oxford University philosopher best known for developing simulation theory.

Marketing and the metaverse

As the prospect of the metaverse has been dawning, slowly, on the general public, technology companies have been competing behind the scenes to realize it for years. Platform companies have been quietly racing to develop their own version of the metaverse, specifically by acquiring companies with useful hardware assets.

Facebook first bought Oculus, the VR gaming company, in 2014. Five years later, the company acquired CTRL-Labs, which developed a wristband capable of transmitting electrical signals from the brain to a computer. Then, amid a public relations crisis late last year, Facebook announced it would rebrand itself, renaming its parent company Meta, with some critics wondering whether the name change was just a strategic marketing move.

Matthew Ball, an expert on the metaverse, is less cynical about the name change. "I think it is significant, less as a marketing term and more as a signal," he said. "I don't really think it's marketing because marketing is primarily oriented toward a product that's available for sale," which he argues the metaverse isn't — yet.

If the brand shift was a signal intended to set trends, establish ambitions and allocate resources, it worked. Soon after the Meta announcement, Microsoft placed a major bet that people would be spending more and more time in the digital world, with its $70 billion purchase of Activision Blizzard, a social gaming company. Apple is reportedly developing its own consumer VR headset.

Now, founders, investors, futurists and executives are all trying to stake their claim in the metaverse, expounding on its potential for social connection, experimentation, entertainment and, crucially, profit.

The threats and opportunities of transition

Even if the metaverse envisioned by Mark Zuckerberg does not come to fruition by 2026, some argue a more immersive digital future is inevitable.

Mr. Bostrom expects that technological developments, such as "more realistic computer graphics" and advances in artificial intelligence, will continue to incentivize user engagement with immersive digital realities. "I think that's what's ultimately going to normalize it," he said.

And while the metaverse is largely hypothetical, experts argue that now is the moment for the public to focus on another speculative prospect: what standards they might want to govern the next digital transition. According to Mr. Bostrom, this moment presents an opportunity for the public to consider "the future of humanity and existential risks and how new technologies might change the human condition."

This is a question few were asking in the early 2000s. "We're 15 years into the social media era," Mr. Ball, the metaverse expert, said, "and there are a lot of problems from exactly that transition which remain unsolved. Data rights, data security, data understanding, radicalization, disinformation, platform power, platform regulation, unhappiness." Without strategic reforms, he added, "those problems will become harder" in the future.

Specifically, many experts are concerned about the heightened prospect that misinformation will appear real in the metaverse, the omnipotence of companies controlling this new reality and the bias and surveillance concerns of a superintelligent A.I. tracking users every move.

But Mr. Ball believes any moment of transition also creates an opening for reform. "Every single time that we have these platform shifts, the dominant companies tend to change," he said. "The fact that the companies can change means that we, as consumers, as voters and users, have an opportunity to affect that shift."

What does love sound like to you?

"When you were around 16, what was the song that taught you about love?" Anna Martin, the new host of the Modern Love podcast, asks on the season premiere this week.

The episode is all about teenage love. "When you're a teenager, you have a lot of feelings — it comes with the territory," Anna explains. "You put on your headphones, and you sink into a song about heartbreak and loneliness and longing and love."

For Lisa Selin Davis, author of the essay "What Lou Reed Taught Me About Love," the song "I'll Be Your Mirror" became the soundtrack to her summer romance in the '80s with a floppy-haired "rocker kid" who inadvertently helped her find healing.

Isabelia Herrera, an arts critic fellow at The Times, recalls how "Irreplaceable" by Beyoncé came out right before her quinceañera — a milestone in her womanhood. "I knew that I was going to go onto the dance floor and scream the lyrics by myself, and I just hoped that people would follow me," Isabelia said. She hadn't been in love yet, but the song became "a blueprint to kind of remember who I am and the power that I have, even in a relationship that makes you feel like you might not have anything."

If the episode sparks a memory of a song from your teenage years, you can share it with the podcast team. Tune in every Wednesday for a new episode of Modern Love.

On The Daily this week

Monday: Who else is culpable in George Floyd's death?

Wednesday: How one movement is attempting to fight misinformation — with more misinformation.

Thursday: Why Democratic governors are turning against mask mandates.

Friday: This is what happened when Spotify and Joe Rogan ran headlong into the pandemic.

That's it for the Daily newsletter. See you next week.

Have thoughts about the show? Tell us what you think at thedaily@nytimes.com.

Were you forwarded this newsletter? Subscribe here to get it delivered to your inbox.

Love podcasts? Join The New York Times Podcast Club on Facebook.

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for The Daily from The New York Times.

To stop receiving these emails, unsubscribe or manage your email preferences.

Subscribe to The Times

Connect with us on:

facebooktwitterinstagram

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

LiveIntent LogoAdChoices Logo

The New York Times Company. 620 Eighth Avenue New York, NY 10018

歡迎蒞臨:https://ofa588.com/

娛樂推薦:https://www.ofa86.com/

2022年2月9日 星期三

The T List: Valentine’s Day Gift Guide

French-inspired chocolates, hand-woven scarves — and more.

Welcome to the T List, a newsletter from the editors of T Magazine. This week, we've turned it into our Valentine's Day gift guide, with recommendations on what we're coveting for ourselves and eyeing for our loved ones. Sign up here to find us in your inbox every Wednesday. And you can always reach us at tlist@nytimes.com.

EAT THIS

French-Inspired Chocolates With Japanese Flavors

Deux Cranes's Pistachio Rose and Raspberry Dark Chocolate bars, $13 each, deuxcranes.com.Victoria Jane

ADVERTISEMENT

It was a leap of faith when Michiko Marron-Kibbey decided to leave her job in early childhood education to pursue her dream of learning how to make pastries and chocolates. Marron-Kibbey — who eventually studied at the Parisian culinary school Ferrandi and apprenticed with the Japanese pastry chef Mori Yoshida — especially liked the challenges that came with mastering chocolate, a temperamental and fickle food. In 2018, she launched the Los Gatos, Calif.-based Deux Cranes, working with her childhood friend Ayaka B. Ito on the brand's art direction and design. "Cranes famously mate for life and are symbols of longevity in Japan," says Marron-Kibbey. But the brand's name also reflects the way the chocolatier incorporates the flavors of Japan (think buckwheat, matcha, miso and yuzu), where she and Ito mostly grew up, with the aesthetics of French chocolate making. This holiday, Deux Cranes is offering several limited-edition bonbons and bars in decadent and romantic flavors — raspberry, passion fruit, pistachio and rose — alongside its more classic fare.

READ THIS

A New Biography of Florine Stettheimer

From left: Florine Stettheimer's "Portrait of Marcel Duchamp" (1923) and "Cathedrals of Fifth Avenue" (1931), from "Florine Stettheimer: A Biography," $29.95, press.uchicago.edu.Courtesy of Hirmer Publishing

By Rennie McDougall

T Contributor

A 1963 biography of the painter Florine Stettheimer contributed greatly to the impression that she was a "cloistered spinster" whose work was too frivolously ornamental to be taken seriously or regularly exhibited. Barbara Bloemink's newly published "Florine Stettheimer: A Biography" serves as a necessary corrective: For starters, the artist was a dedicated feminist who actually enjoyed single life. The writer also excavates Stettheimer's impact as a progressive thinker whose paintings challenged the societal norms of racism and antisemitism, and highlights the monumentality of her work, both in terms of its scale — the artist favored large canvases, uncommon for female artists at the time — and its grand themes such as American patriotism and women's independence. And then there's Stettheimer's delightful palette. Critics remarked that her colors were so bright as to dim neighboring paintings, and Bloemink's text is complemented by lavish images of Stettheimer's works, along with photographs of her equally exuberant costume designs and lodgings, as she occasionally designed furniture and fixtures to match her paintings.

ADVERTISEMENT

WEAR THIS

Colorful Scarves Hand-Woven From Yak Wool

From left: Norlha's Nomad Net Scarf in King Red, $399, and Prince Light Scarf in Turquoise, $308, norlha.com.Nikki McClarron

Dechen Yeshi grew up with a Tibetan father and a French mother, Kim Yeshi, who was enamored with textiles. Kim had long heard tell from traditional Tibetan tailors about fabric made from the wool shed by yaks each spring and, in 2004, Dechen traveled to Tibet to experience the fiber for herself. Sure enough, it was soft and incredibly warm — the nomadic herders of the Tibetan Plateau regularly bring the hearty animals to high altitudes, and in harsh weather. Several years later, the mother-daughter duo hired Nepalese artisans to come to the Tibetan village of Ritoma and train a group of locals in how to hand-weave the wool. The resulting label, Norlha, has been a fixture of the community ever since. And while the line now sells sumptuous throws and a range of clothing pieces, it started with scarves. In Tibet, says Dechen, a white scarf symbolizes an auspicious beginning and is a customary gift for a birth, homecoming or graduation. Why not for Valentine's Day, too? Though you might prefer one of the brand's earth- or jewel-toned options, each of which might pass among 10 different makers before being sent off. "We like that the scarves retain the essence of the Plateau but work across different identities and cultures," says Dechen. "And you feel this protection when you wear one. It's like a companion, almost."

DRINK THIS

Cocktails to Make You Feel Far Away

Left: Basbas was inspired by a traditional Spanish spirit, $52.11, masbasbas.com. Right: Aplós, a new nonalcoholic 'spirit' made with hemp extract, $48, aplos.world.Left: Leslie Kirchhoff. Right: Lauren Coleman

By Korsha Wilson

T Contributor

ADVERTISMENT

If a winter getaway isn't in the cards, why not try a transporting at-home cocktail? On the Balearic Islands, "basbas" is a term of endearment for the spirit hierbas, first distilled there by monks in the 15th century. The version of the drink from the newly launched Basbas (the brand) tastes of anise, citrus and sage, and can be sipped on its own or used, say, to replace the rum in a mojito. It's made in the Santa Eulalia region of Ibiza according to a recipe that's been kept secret by a single family for generations. For a taste of Oaxaca, opt for a bottle from Madre Mezcal, which recently partnered with the Brooklyn chef and artist DeVonn Francis on a trio of salt blends — black citrus, chile and healing herbs (turmeric, ginseng) — that nod to the tradition of sprinkling sal de gusano, or "worm salt," on an orange slice served alongside mezcal, and that draw from Francis's own Jamaican heritage. And for those seeking some sophistication in the nonalcoholic sphere, there's Aplós, a hemp-infused blend developed with Lynnette Marrero, a James Beard Honoree and the bar director at the popular Brooklyn Peruvian restaurant Llama Inn. Apart from noticing its soothing effect, you'll pick up notes of yuzu, rosemary and dandelion.

TRY THIS

Jewelry in Fiery Shades of Orange

Clockwise from top left: Cathy Waterman earrings, $1,850, ylang23.com. Suzanne Felsen ring, $7,800, suzannefelsen.com. Irene Neuwirth bracelet, price on request, ireneneuwirth.com. Marie-Hélène de Taillac ring, $1,250, (212) 249-0371. Mondo Mondo earrings, $275, mondo-mondo.com. Lizzie Fortunato cuff, $115, shop.lizziefortunato.com.Courtesy of the brands

Amid a February tableau of pink paper hearts and red-boxed candies, there's something invigorating about orange anything, including stones. The California-based designer Irene Neuwirth was inspired by tropical flowers to create her one-of-a-kind Mandarin garnet and fire opal bracelet. Fire opals are formed at volcanic depths, and another one of them features — bordered by pavé pink sapphires — in an eye-popping cocktail ring from Suzanne Felsen. Cathy Waterman, another California designer with a thing for plant life, chose opaque carnelian, a semiprecious gemstone used for adornment since the Bronze Age, for a pair of earrings modeled after clovers and accented with tiny diamonds. For a cheeky statement, consider the French designer Marie-Hélène de Taillac's lip-shaped carnelian Rouge Baiser ring. Two equally cheerful and more affordable alternatives are Lizzie Fortunato's persimmon Lucite Ridge Cuff (which comes in a rainbow of hues — try stacking a few) and Mondo Mondo's Jelly Earrings, both of which recall the ferocious statement jewelry of the '80s, and would help make any date night shine.

BUY THIS

Bouquets for Conveying Love and More

Left: Offerings's Valentine's Day Arrangement in Romance, from $98, offerings.co. Right: Reflorish's Valentine's Day Soft Life Large Arrangement, from $90, reflorish.co.Left: Sam Gezari. Right: courtesy of Reflorish

By Gage Daughdrill

I'll take any excuse to give flowers, which don't necessarily need to be romantic in tone. As Schentell Nunn, the founder of the Los Angeles-based floral business Offerings, puts it, "They are really just an offering of respect in so many ways." A childhood spent connecting with Vermont's verdant landscapes led Nunn to start working with blooms at age 17, and she launched her business, after a stint studying interior architecture, in 2018. In recent years, she's provided the bouquets sent with the invitations for Chanel's digital fashion shows. One of her Valentine's Day bouquets features squat garden roses set against larkspur and foraged grasses. Over on the East Coast, the best friends Effie Cudjoe and Rugie Jalloh moonlight as the duo behind the Brooklyn-based floral studio Reflorish (by day, Cudjoe works in marketing and Jalloh in social impact operations), which they started, in 2020, to serve as "a source of joy for others." Their designer's choice bouquets begin at a reasonable $75, while their Valentine's Day-specific offerings include toffee roses and ranunculus paired with inky purple scabiosa or checkered fritillaria.

USE THIS

An Incense Holder That Does Double Duty

A sterling silver incense holder, which can be worn as a pinkie ring, designed by Sapir Bachar for F. Miller, $147, fmillerskincare.com.Courtesy of F. Miller

By Diana Tsui

T Contributor

Though she is the founder of the unisex skin- and body-care line F. Miller, Fran Miller doesn't begin her day by cleansing and moisturizing. "The first thing I do in the morning, even before I grab a glass of water or make a cup of coffee, is light the incense on my coffee table," she says. So with her brand expanding into home items (an olive green Nalgene bottle printed in a wiggly font with the word "Hydrate" was an early viral hit), producing an incense holder of her own seemed like a logical next step. First, she partnered with the artist Sam Jayne and, after that version had promptly sold out, Miller teamed up with her friend the Tel Aviv-based jewelry designer Sapir Bachar. "We thought about how we could create a calm environment and a safe space through organic shapes," says Bachar. The result is a minimalist, curved sterling silver band that, if you happen to fit a dainty size three, also doubles as a pinkie ring — and comes with 40 green tea-scented incense sticks, the ultimate mood setters.

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for The T List from The New York Times.

To stop receiving these emails, unsubscribe or manage your email preferences.

Subscribe to The Times

Connect with us on:

facebooktwitterinstagram

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

LiveIntent LogoAdChoices Logo

The New York Times Company. 620 Eighth Avenue New York, NY 10018

歡迎蒞臨:https://ofa588.com/

娛樂推薦:https://www.ofa86.com/