2021年5月26日 星期三

On Tech: Why is Amazon in entertainment?

Amazon will buy MGM. Cool. But why does the tech giant have a streaming video service at all?

Why is Amazon in entertainment?

Adam Maida

Lots of people will write smart things about Amazon's strategy with Metro-Goldwyn-Mayer, the movie studio that Amazon said it would purchase for $8.45 billion. But I want to ask a more basic question: Why?

Not why is Amazon buying MGM, which owns the rights to James Bond and "RoboCop." Presumably, Amazon will use it to mine ideas for fresh series and movies for its Prime Video streaming entertainment service. No, I'm asking, Why does Amazon have a streaming video service at all?

Is video a valued perk for Prime members or a multibillion dollar vanity project for Amazon?

On the rare occasions that Amazon executives have discussed their goals for Prime Video, they have focused on the power of loyalty. They say that including a video service in Prime is one more reason for people to stick with Amazon's membership program and feel as if they're getting good value from both package shipping at no added cost and "Bosch" on demand. My colleague reported that households with Prime memberships typically spend $3,000 a year on Amazon, more than twice as much as what households without the membership spend, according to Morgan Stanley.

Amazon has said that people who use Prime Video are more likely to renew their memberships each year or pay up if they're on free trial programs, and they buy more products from Amazon. But in his new book about Amazon, the journalist and author Brad Stone suggests this might not be entirely true.

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He writes that some Amazon employees who worked in the entertainment division analyzed how many Prime members watched shows and then extended their Prime memberships or signed up. "There was little evidence of a connection between viewing and purchasing behavior," Stone writes. "The truth was this: Bezos wanted Amazon to make TV shows and films."

The divergence between the stated goals of Prime Video and the perhaps more pedestrian reality highlights a dichotomy of Amazon and other technology superpowers. They are so rich and successful in some areas that they can afford to flail in others.

Amazon's success in online shopping and cloud computing — and, importantly, the belief among both fans and detractors that the company is a powerful and disruptive genius — has papered over Amazon's questionable strategies in groceries and in streaming. And it has reduced the urgency to fix a clunky online shopping experience that we can't always trust and that feels as if it hasn't been updated since the 1990s.

Facebook's and Google's wildly profitable advertising businesses prop up their inability to figure out what to do with … well, almost everything else that those companies are involved in, including Facebook's fumbles to turn WhatsApp into a business and Google's years of struggles in online shopping. I don't know whether to find it comforting or scary that these companies are simultaneously crazy smart and at times stumbling in the dark.

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In Prime Video, we don't hear Amazon executives justifying the expense or pitching its value to Prime members. The lure of fast and no-cost shipping might be enough. Or would Prime members be more loyal if the company offered different perks — say, free internet service, online fitness classes, access to personal shoppers or more Kindle books? Walmart's version of Prime throws in discounts at some gas stations.

I don't know if any of these are compelling alternatives, but I also don't know that video is an alluring add-on to Prime. Only Amazon knows, really, and it isn't telling.

There's a chance Amazon is playing a very long game with Prime Video. I can envision a future in which Amazon uses ads on Prime Video and its other online video sites to get us interested in new products and then sells them to us, too. Amazon would encompass the entire life span of shopping from "huh, that looks interesting" to clicking buy. (Stone suggested that possibility in a recent newsletter.)

Or maybe I'm falling into the trap of assuming that there must be a grand design behind what Amazon and other superstar companies do. Perhaps making movies is just kinda cool.

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Before we go …

  • This year in India is a string of internet face-offs. On Wednesday, WhatsApp, which is owned by Facebook, sued the Indian government over new internet rules requiring "traceable" messages that WhatsApp says violate India's constitution. The party of Prime Minister Narendra Modi also lashed out at Twitter for adding a warning label to party leaders' tweets that included forged documents intended to smear opposition politicians.Related: Russia is pressuring Google, Twitter and Facebook to squash posts that the government considers illegal or to restore pro-Kremlin material, Adam Satariano and Oleg Matsnev reported. As with India, Poland and Turkey, Russia's campaign is an example of the way governments test how far they can go to control online speech.
  • Cybersecurity companies' zeal to promote their services alerted criminals. A ProPublica investigation found that by publicizing flaws in criminal gangs' software, cybersecurity firms might be unwittingly contributing to ransomware attacks, including the one that recently hit the East Coast's largest fuel pipeline.
  • Artificial intelligence software is not smarter than people but … machines did beat archaeologists in the tedious task of categorizing pottery fragments, my colleague Heather Murphy wrote.

Hugs to this

Otters in a hot tub. (OK, it's actually more like a cold pool, but this webcast of otters is included in Twitch's "hot tub" category.) Read more from Polygon about this Vancouver marine mammal rescue center and its livestream on Twitch.

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When Your Home Is a Hormonal Hellscape

Puberty and perimenopause are a heady combination.

When Your Home Is a Hormonal Hellscape

Eleni Kalorkoti

Tamara Tiska, 48, is a single mother of a 13-year-old son, and they're both going through hormonal transitions; she's in perimenopause and he's in puberty. The past year of Covid isolation in Watertown, Mass., has been difficult for them.

"Sometimes I don't know whose mood is controlling the house, my son's or mine," she said, describing how she and her son can "spiral off" into arguments without substance, like about whether he was supposed to close a window. Because she's a single mom, "There's no one to be like, 'You're both being irrational,'" Ms. Tiska said.

When I wrote about perimenopause, the final years of a woman's reproductive life leading up to the cessation of her period, and the emotional and physical maelstrom it can create for some women, a topic that came up over and over among my sources was how hard it was to parent teenagers, who were going through their own emotional and physical changes. For example, moms and their teens may each be experiencing increased irritability, hair growth in new places, sweating that is new to them, and an overall identity transition.

This clash of perimenopause and puberty may be more common than it used to be, as the average age of first-time moms was 26 in 2016, up from 21 in 1972; and in major U.S. cities, the age of first-time mothers tends to be over 30. Perimenopause starts at age 47 on average, so more and more moms are entering a "profound identity shift" at the same time as their kids, said Dr. Lucy Hutner, a reproductive psychiatrist in New York. I had my two girls at 30 and 34, and I am already worried about the slow-rolling disaster that is going to haunt us all in five to eight years, when I'm in my mid-40s and my daughters are teens.

Mothers and their adolescent children are having similar experiences, said Lisa Damour, a clinical psychologist and the author of The New York Times's Adolescence column. "Everyone feels buffeted by hormonal storms that feel new and out of control," Dr. Damour said. "Another parallel is that your body starts acting in ways that feel strange and unfamiliar, and you're along for the ride. This is true for pubescent children, who are suddenly sprouting hair in places that are new, and for moms who are waking up in a pool of sweat."

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"I often wonder if a full night's sleep might help everyone," Ms. Tiska said. "I wake up at least once a night as a human furnace, and he's taken to staying up late and is dragging and cranky on school mornings."

Beyond everyone getting more shut eye, how can families get through these "hormonal storms" in one piece? Here are four expert tips.

Recognize that moodiness may be a feature, not a bug. Teenagers are in what Dr. Hutner described as "an ambivalent position": It's their job, developmentally, to push you away and develop their own identities, but at the same time, they see you as an emotional safe harbor. This push-pull is going to last for a long time, and it's completely normal.

For parents, this ambivalence may be harder to accept if your emotions are more erratic than usual. But just knowing that your feelings have a physiological source beyond your control may help you hold those feelings at a distance, Dr. Damour said, "and gain some perspective on it at the same time."

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Remember that even difficult emotions will pass. When teens are melting down, you need to let them feel their feelings, and get through to the other side. "Remember that emotions are like waves, not fire," Dr. Damour said. "They rise, crest and recede if we let them run their course. We don't have to worry that they're going to grow out of control and we need to try to stamp them out as fast as possible."

On her website, she has a nine-step process for managing adolescent meltdowns, which begins with listening without interrupting, and involves offering empathy, validating feelings and offering to help problem-solve.

Open up space for connecting. In busy families, so many of our conversations are about logistics (Did you do your homework? Are you hungry? Is the laundry clean?) that we can forget to make room for conversations without an agenda, Dr. Hutner said. This consistent space can take a variety of forms, depending on what works in your house: Maybe you make pancakes together every Saturday morning, or walk the dog together, or drive to soccer practice; it doesn't need to be more than 10 or 15 minutes on a regular basis. "It's amazing what will come out" of this time, Dr. Hutner said.

Take care of yourself. If you are experiencing perimenopausal symptoms, addressing them can help you manage your teen's ups and downs more ably, Dr. Hutner said. For example, brain fog, which is when your thoughts are not as clear as they once were and you may have trouble remembering words, is common among women going through the menopause transition. So speaking to a doctor about how to manage brain fog may be a first step. (The North American Menopause Society's website lists qualified physicians throughout the country and abroad.)

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If you're in a better place, you may be able to find common ground and even empathy with your teen, Dr. Damour said. Jessica Curtis, 51, of Seattle, whose kids are 19, 16 and 13, said that "learning how to put myself back on a priority list and have enough reserves" of energy has helped her empathize with and enjoy her teens, even in this difficult pandemic year. She said she's been able to let go of old expectations and rely on other parents more. "I'm sure we have some hard years ahead," she said, "and I am hopeful we can love each other through them."

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Tiny Victories

Parenting can be a grind. Let's celebrate the tiny victories.

Whenever it's time to get our 20-month-old daughter to wash her hands, we ask her if she wants to make "hand bubbles." My husband and I will get our hands all lathered up with soap and our daughter is beyond excited to get those bubbles on her hands. Now she asks to wash her hands all the time! — Sarah Shaheen, Evanston, Ill.

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